Television is the most popular media

The majority of Ukrainians traditionally prefer TV to others media as their source of news. At the same time, more and more often, people get news from their social media pages’ feed. The NGO ‘Lviv Media Forum’ ordered the research in order to find out what TV channels, radio stations, newspapers and online media outlets prefer Ukrainians.Overall, Ukrainians spend one hour a day for reading/watching news. Only 5% of respondents do not follow news at all.

TV remains the mains news source. Around 90% of Ukrainians watch TV on a daily basis. More than one-third of Ukrainians have their favorite TV channel. ‘TSN’ (News on ’1+1? channel) is the most popular TV programme among Ukrainian audience (more than half of respondents indicated this), more than one-third named ’Podrobytsi’.

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