Big Data and Analytics: Creating New Value

The massive amount of data available from connected devices creates an unprecedented opportunity for increased optimization of products and services — and, consequently, revenue. The deep investment in big data gathering and analytics is fueled by an ability to create added value for companies based on actionable business insights, and to create added value for consumers by providing lifestyle benefits.

While gathering and analyzing data comes at a substantial cost, the return can be great for businesses and impacts almost every facet of business operations.

 

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