WhatsApp Field-Trials Business Chat

WhatsApp has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator, Reuters reported last week.

The application programming interface, or API, gives companies a direct line of communication with WhatsApp users.

WhatsApp CEO Jan Koum last year said the company would seek to monetize the free chat service by providing businesses with direct access to consumers. He ruled out ads.

WhatsApp last summer announced plans to update its ToS and privacy policy, and said it would be rolling out end-to-end encryption for messages so it could test business chat features.

 

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