The Consumer Internet of Things is About to Explode

In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response.

For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down. No human interaction was necessary and plant operations sailed along without any downtime.

To allow these communications, devices had to be connected to each other and to larger systems using standard protocols like wifi, Bluetooth and Zigbee. These systems are referred to as the industrial Internet of Things (IoT).

While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Really big.

Reimagining the Point of Sale

Using many of the same underlying technologies, the consumer IoT gives merchandisers a whole new perception of what ‘place’ even means in the multi-channel universe. Coffee makers, laundry machines, fridges, stoves, cars, watches, smart home monitors and many other items will become customer touchpoints.

The consumer IoT ushers in an era of personal, contextualized selling opportunities, allowing companies to place purchases right into the context of when and where people use an Internet-connected device. Say for example your company manufactures refrigerators. When the milk runs out, people can simply push a button on the fridge to reorder more. The milk can be delivered alone, or along with other commonly ordered items on a standard grocery list – all sourced and delivered by your local grocery partner.

If you manufacture almost any product, now is the time your organization should consider supporting this kind of transaction – right from the product itself.

 

 

 

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