Just Getting Started With Video Marketing?

How to Get Started With Marketing Videos
Before you start filming your first marketing video, you first have to determine what the goal of the video will be. Ask yourself these questions to start narrowing down how to get started on video marketing:

What resources do you have?
Let’s evaluate what resources you’ll have to create with.
Do you have an audio/visual production team that can film and edit the video, or will you be doing it yourself? Do you have enough budget to hire a freelance video producer? Or to purchase equipment and software to create and edit the video yourself?
How much time do you have to devote to filming, editing, and promoting your video?

If you don’t know the first thing about producing videos, do you have the time (and patience) to take courses, or teach yourself how to use filming equipment and editing software?

The headcount, budget, skill level, and time you have at your disposal will determine if you’re able to invest in creating a high-tech, animated video, or if you should produce a more lightweight video of a talking head to start out.

I asked HubSpot Multimedia Content Strategist Megan Conley what she recommends for marketers just starting out, and she noted the importance of allotting resources to make your first marketing video as comprehensive as it can be.

“The last thing I want is for someone just starting out to create one of those slideshow-style videos with photos accompanied by text and a soundtrack,” she explains. “The world needs far, far fewer of those.”

It’s possible to create exceptional video content with a smartphone and limited skills — you just need to make sure you’re creating one for the right purposes and media.



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