Do You Know How to Track Your Marketing Response Rates?

Do you ever feel that marketing is a waste of money, or at the very least an ambiguous expense? Things like SEO are often the PPI of marketing, with many ‘experts’ claiming they will get you top of page 1 on Google. You may do newspaper advertising, and though you can see the advert, you have little feedback on its effectiveness. It’s not the same with all marketing though. Read on to see how you can accurately track response rates, and enhance them.

The marketing method: Flyer Distribution

As you may be aware, print marketing is seeing an exciting revival. This is said to be partly down to the bombardment of marketing online, but more so, the way you can accurately track its effectiveness. Through targeted flyer distribution campaigns you can hit the right audience with a message to entice them to promptly respond.

How does it work?

It works first of all with the design. You can read more on design by clicking here, but the basic 3 elements that must be present on any leaflet or flyer are:

1 Bold headline. In the form of a question which is relevant to the receiver.

2 Eye catching image. This must instantly catch the receiver’s attention.

3 Call to action. A specific call to action that gives the receiver a reason to respond, and to do so promptly.

It is the first two elements which give will lead to the call to action, and the call to action is what enables you to measure and track your response rate. For instance, your call to action may say, ‘Free bottle of wine when you book a valuation. Call today on 01484 598555 and quote wine flyer’. You can then encourage the receiver to respond quickly by putting a prompt expiry date on.

 

 

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