Copywriting for flyer marketing – how to enhance it

Copywriting for Flyers – Is It Important?

When you think about the design of your flyer you will likely think about the layout, images, colours and a potential offer; the actual copy is often overlooked.   However, the copy will likely make or break your response rate for your distribution campaign.  Read on to see how the right use of copywriting can dramatically increase your conversion rate.

Where is The Copy Most Important?

What (or what should) stands out most on a flyer?  Typically it will be the headline and the image.   Therefore these two items need to be seriously good!  The headline must associate with your target audience immediately, usually in the form of a question, and then be supported by a sub headline, which shows you/your business to be the solution.

How Can You Improve The Copywriting On Your Flyer?

Remove most of it!  We regularly receive flyers from clients, which have far too much information on. The purpose of a flyer is to intrigue the receiver and then give them a reason to respond through a clear call to action.  It is not to give every bit of info about you and your business leaving the receiver with no extra info to ask.  Nor is it supposed to overwhelm and put the receiver off.  The term ‘junk mail’ likely derived from lousy design and weak copywriting on poorly printed flyers.  If you’re to stand out from the junk mail you must appreciate what good copy is.



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