Art Of Manliness

A men’s lifestyle blog that as absolutely nailed the concept of a strong and memorable unique selling proposition.

In addition, this blog is the opposite of the autoblog above it (not in audience, those are similar!).

What I mean is, Brett focuses on Payment Gateway Video almost entirely evergreen content, writing very long and in-depth articles that address topics that matter to men, and that won’t be changing anytime soon.

This kind of content ensures that people can find old articles and still be “wowed” by the information there, and it is a strategy that has paid off very well for Brett, as AoM is now a whole different beast with hundreds of thousands of readers.

I am actually a consistent reader of Cal Newport’s blog (known as StudyHacks), although recently he has moved on to “career hacks” in that he addresses career and job advice over studying in college.

One thing I love about Cal’s blog is that is isn’t afraid to speak out against the status quo, yet only does so when he has data and a strong argument to present.

He doesn’t stir up controversy just to do so, yet many of his posts are controversial because he cites evidence that goes against a lot of beliefs that we often hold. (For instance, he doesn’t believe in “Following your passion”, that definitely threw me for a loop!)