What are some of the common challenges expressed to you be small businessowners?

The most common challenge for small business owners is time, which forces them to choose between focusing on operational matters and working on their business. Unfortunately, too many choose the former, because if they don’t pay attention to day-to-day issues and dealing with problems as they arise, their customers become unhappy and could potentially leave them. As a result, owners find it difficult to be away from their business for any length of time, as they are typically micro-managers. In addition, they struggle to attract the best buyers for their products and services: the people who most value what they provide, and are prepared to pay for it! This is because their marketing is passive rather than strategic.

 

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