How seriously do you take your Local SEO?

I read a lot of threads here talking about SEO and Local SEO. The threads cause me to ask an important question. How seriously do you really take your local SEO?

We talk a lot about local citations and business listings, but sometimes it appears we lose sight of some core concepts that are crucial to helping you succeed. Let me run through a few items that cause some concern.

Not all citations and directory listings are created equal. I see people talk about volume of citations instead of focusing on quality of citations. You want to have a good quantity, but first start with taking care of quality. I am going to break quality into two areas, too.

 

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