Five Habits of Digital Innovators

One intriguing aspect of the digital revolution is its connection with company age. The number of new companies is increasing dramatically, while older, traditional organizations are disappearing. In fact, the average age of a company on Standard and Poor’s has fallen so sharply that is expected to be just 12 years by 2020 compared with 60 years in 1960. Perhaps this is no surprise. Start-up companies thrive in the digital environment because they are prepared to take risks. Like children, they exhibit a joyous curiosity in trying new things and are unafraid to fail. By contrast, older companies are more like adults, whose knowledge and experience can hamper their willingness to experiment.

 

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