Businesses Must Focus on the Value that Digital Technologies Can Create

When companies develop strategies for their digital transformation, few focus their expectations on value creation. In fact, according to A.T. Kearney data, just 12 percent of companies target the bottom line with their digital initiatives, while more than half (57 per cent) see digital as ‘an enabler’, without quantifiable benefits expectations. Sobering statistics that seem to be a reflection of digital’s unique place. Where else in business would we devote money and resources without a clear calculation of the return on investment? More than anything else, though, this seems to signal a continuing lack of confidence and understanding about digital’s role in corporations—a lack of what we might call ‘Vision to Value’.

 

 

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