Asia Pacific Wireless Microphone Market to Gain Momentum, Rise in Media and Entertainment Industry to Boost Demand

Wireless microphones avoid cabling problems such as trip hazards in the performance space. In addition, overhead costs for cabling is wiped out. Moreover, wireless microphones offer high mobility and comfort when compared to wired microphones. Thus, consumer preference for these products is increasing in the APAC region. Wireless microphones are available in various sizes and shapes and can fit on the ear or waist, keeping the user’s hands free. Wireless microphones use Wi-Fi networks, Bluetooth, and radio frequencies for connectivity and communication. Wi-Fi technology is widely used for connectivity between transmitters and receivers owing to their high voice clarity and high pass-through capability. The increasing number of sporting events and entertainment events such as music concerts and award ceremonies in the Asia Pacific region have resulted in high demand for wireless microphones.

The APAC wireless microphone market is segmented on the basis of application, technology, price, and geography. Wireless microphones communicate through radio frequencies (RF), Wi-Fi, and other technologies, such as Bluetooth, providing mobility to the end-user. The RF and Wi-Fi segments are further divided on the basis of frequency range, and the revenue and volume distribution for APAC is provided on the basis of these segments. In recent years, there has been a surge in demand for Wi-Fi-based wireless microphones; however, the market is currently led by wireless microphones using RF technology.

Wi-Fi-based Wireless Microphones to Gain Momentum in Near Future

Radio frequency (RF) and Wi-Fi are the main technologies employed in wireless microphones. In 2014, the demand for RF-based wireless microphones was much higher than Wi-Fi-based ones. The segment accounted for almost 80% of the overall demand for wireless microphones across the world, generated US$220.3 mn in revenue that year.

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Although analysts project this segment to remain dominant throughout the forecast period, the growth prospects, however, looks in favor of Wi-Fi-based wireless microphones, which will report the fastest CAGR of 19.50% between 2015 and 2023. The shifting focus of leading manufacturers towards Wi-Fi-based wireless microphones in order to meet the surging demand is anticipated to provide the required momentum to this segment in the near future.

Shifting Interest of Consumers toward Advanced Media Gadgets Impels Demand for Wireless Microphones

Regionally, the market for wireless microphones in Asia Pacific stretches across China, ASEAN, Oceania, and the Rest of Asia Pacific. Among these, the highest demand for these microphones in 2014 was from the Rest of Asia Pacific, which held a share of nearly 33% in the overall market.

The shifting interest of people towards advanced media and communication gadgets, thanks to the improving economic condition in various Asian nations such as India, Japan, Taiwan, and Hong Kong, is the key factor behind the mounting demand for these microphones in the Rest of Asia Pacific. Additionally, the infrastructural development in Japan and the increasing digitization in India are expected to their adoption in this region over the in next few years.

Apart from this, China is also witnessing a significant rise in the demand for wireless microphones due to the increasing number of media and sports events. During the forecast period, the country is likely to emerge as the second fastest consumer of these devices, with consumption growing at a CAGR of 9.90%. The rising utilization of these communication devices in the corporate and the hospitality sectors is also projected to add significantly to the growth of this market in China.

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The report also segments the wireless microphone market on the basis of application into corporate usage, education, hospitality, house of worship, events, and large venues. The market segmentation on the basis of technology has been done into Wi-Fi by frequency, RF by frequency, and RF by channel. Furthermore, the report analyzes the factors that drive and restrain the growth of the wireless microphone market. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the demand of wireless microphone systems. It also provides the market estimates and forecasts for all the segments in terms of revenue and volume. Also provided is the market positioning of key players, distribution channel analysis, and top brands in the Asia Pacific wireless microphone market.

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