Location-based Services Market: Accounting a higher growth by 2017 – 2025

Global Location-based Services Market: Overview

The global market for location-based services has witnessed a significant upswing in demand for new and improved services and solutions from government bodies, and industries such as defense, BFSI, healthcare, transportation, e-commerce and media and entertainment. With the constantly and rapidly rising number of cellular phones and a host of other wireless mobile computing devices such as tablets and personal digital assistants in the world, the user base of location-based services is also rapidly rising. Location-based or location-aware applications are becoming a norm in most web-enabled mobile devices and location-based services have come under the realm of everyday use entities for the global population.

The rising consumer awareness about location-based services is encouraging companies to think of the myriad of possibilities that can be realized in terms of reaching out to consumers in innovative ways. Government bodies are using location-based services as a critical tool in implementing better safety measures for peoples and places; the defense industry is using location-based services to be better aware of a situation that calls for action; and the e-commerce industry is using these services to be more secure and accurate in transactions.

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A myriad of other applications of location-based services are presently realized across several industries and many more are increasingly coming to the fore. In the next few years, this rising set of applications will allow the global location-based services market growth at a promising pace.

Global Location-based Services Market: Report’s Scope and Segmentation Criteria

This report on the global location-based services market presents a detailed overview of the market’s present growth dynamics and future growth prospects over the period between 2017 and 2025. The report encompasses vast qualitative and quantitative details, analysis, and predictions about the market’s key segments, trends, growth drivers, and opportunities, challenges, and attractiveness of segments or regional markets.

The report segments the global location-based services market on the basis of criteria such as component, technology, application, end-use industry, and geography.

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On the basis of technology, the report examines the market for location-based service technologies such as global positioning system (GPS), assisted GPS, Bluetooth, Wi-Fi, geofencing, and observed time difference. The key areas of application of location-based services analyzed in the report include mapping and navigation, emergency support, disaster management, and business analytics and intelligence. The key end-use industries utilizing location-based services include government, defense and aeronautics, retail, healthcare, agriculture, transportation, e-commerce, and media and entertainment.

Global Location-based Services Market: Trends and Opportunities

Some of the key application areas of location-based services are social media networking, e-commerce transactions, entertainment, mapping and navigation, analytics, business intelligence, emergency support, and disaster management. Presently, applications across the defense and government sector account for a leading share in the global market’s revenue, a trend that is expected to remain strong over the report’s forecast period.

Nevertheless, with a massive consumer base, which continues to rise at a promising pace, the e-commerce industry is envisaged to emerge as one of the leading contributors to the global location-based services market in the near future. The market is also ex pected to benefit from rising demand across the food delivery and tourism industry.

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Global Location-based Services Market: Competitive Dynamics

Some of the world’s leading technology companies are enriching the global location-based services market through their futuristic location-based services solutions for outdoor as well as indoor applications. In the next few years, the highly competitive market is expected to witness the proliferation of an increasing number of regional and domestic IT companies wanting to exploit the vast growth opportunities offered by this area.

Some of the leading technology companies operating in the global location-based services market are Apple, Inc., International Business Machines Corporation, Ltd., Bharti Airtel, LTD., Cisco Systems, Inc., Oracle Corporation, SAP SE, Alcatel-Lucent SA, Google Inc., Microsoft Corporation, and AT&T Inc.

 The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

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