2017-2021 Digital Education Publishing Market in the US to grow at a CAGR of 10.68% during Forecast
Albany, New York, March 21, 2017: Market Research Hub Report’s “digital education publishing market in the US” is anticipated to grow at a steady rate and will post a CAGR of close to 11% during the forecast period. The increasing number of investments in the information and communication technology (ICT) in the education sector will drive the growth prospects for the digital education publishing market in the US until the end of 2021.
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The incorporation of ICT software and hardware solutions enables educational institutions to integrate hardware and software for developing better digital learning techniques. These innovative learning methods include flipped classrooms, blended learning, simulations, experiential, and inquiry-based learning. Also, using hardware like interactive whiteboards and interactive tables along with software like assessment, content creation, learning management, and student information systems, the educational institutions are increasingly depending on digital education content in the form of e-books and e-textbooks.
The emergence of publishing formats will drive the growth prospects for the digital education publishing market in the US during the forecasted period. A large number of digital education publishers adopt various latest formats such as EPUB2 and EPUB3, which increases the accessibility and flexibility.
Competitive landscape and key vendors
The digital education publishing market in the US is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. It has been observed that these vendors are increasingly competing against each other based on factors such as aggressive pricing, bundling, efficient delivery services, and promotional strategies.
Key vendors in this market are –
- Georg von Holtzbrinck
- Hachette Livre
- McGraw-Hill Education
- Pearson Education
Other prominent vendors in the market include Cambridge University Press, Cengage Learning, Flat World Education, Houghton Mifflin Harcourt, John Wiley & Sons, Oxford University Press, and Scholastic.
Segmentation by end user and analysis of the digital education publishing market in the US
- Higher education
- Corporate or skill-based.
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The K-12 education segment accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. One of the major factors responsible for the market segment’s growth is the increasing number of institutions in the US that provides K-12 education transitioning from print textbooks to digital content.
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