Mobile Handset Protection Market: A detailed overview of market dynamics, including the drivers and restraints

Mobile Handset Protection Market: Introduction

Consumers of smartphones and other modern connected consumer electronics are showing a growing need to manage, optimize, and improve their mobile user experience, data assets, and multiple mobile devices. In order to leverage this opportunity, leading product and service providers are moving away from simply providing insurance for phones, to providing bundled services that include digital protection, phone insurance, and premium unlimited technical support. Smartphone penetration and proliferation around the world has stimulated the need for providing proper security techniques to avoid damage, theft, or misuse of their device.

The entirety of our current ecosystem is communication-driven and smartphones have become exceedingly vital for consumers. Damage, loss or malfunctioning of handsets is thus a matter of high concern, allowing the global mobile handset protection market to prevail with strong expansionistic strategies. They can provide several protection schemes that allow users to get back their phone or data in as short a period of time as possible. In addition, mobile protection schemes also include data backup and mobile security, thus ensuring continuous service with minimal disruption.

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Mobile Handset Protection Market: Key Drivers and Trends

The key driving factor of the global mobile handset protection market currently, is the cost benefits of buying mobile handset protection schemes as opposed to purchasing replacement devices. Additionally, these services also improve the scope of customer satisfaction while reducing their overall expenses and protecting valuable data, thereby gaining a greater appeal from retail smartphone companies as well. Services offered in the global mobile handset protection market may include like-for-like replacement or next-day replacement. Owing to the chances of smart devices also being susceptible to screen damage, users are now opting for effective and relevant protection programs for their device.

However, the global mobile handset protection market is currently being restrained by the minimal cost benefits of providing protection services to low priced handsets and the overall global economic slowdown. As the prices of handsets including basic phones and smartphones come down, consumers find it much easier to replace their damaged handsets rather than opting for a device protection plan. This easy affordability of handsets is having a negative impact on this market.

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Recent trends in the global mobile handset protection market suggest that leading mobile operators are promoting handset protection programs internally. This is because such programs drive high value to both consumers and carriers and the improvement of relations between them.

Mobile Handset Protection Market: Geographical Assessment

North America is dominating the global mobile handset protection market so far, followed closely by Europe. The growth of both regions is attributed to the technological advancements in communication and their higher quality infrastructure in telecom. In addition, these regions have a consumer base with greater purchasing power than other regions, thus making them more likely to opt for mobile handset protection schemes.

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Asia Pacific is also observing a rapid growth in the demand for mobile handset protection services, owing to the deepening penetration of telecom networks and the growing base of smartphones users. The growth in other regions such as Latin America and the MEA will be driven by the increasing number of smartphone users.

Mobile Handset Protection Market: Companies Mentioned in the Report

Leading entities in the global mobile handset protection market  so far have included SquareTrade, Asurion LLC, CAN Financial Corp., Liberty Mutual, American International Group, Inc., Verizon Wireless, Sprint Corporation, T-Mobile, and AT&T Mobility.

 The study presents reliable qualitative and quantitative insights into:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand chain of the market
  • Market valuation (revenue and/or volume)
  • Key trends/opportunities/challenges
  • Forces defining present and estimated future state of the competitive landscape
  • Technological developments
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

The vast market research data included in the study is the result of extensive primary and secondary research activities. Surveys, personal interviews, and inputs from industry experts form the crux of primary research activities and data collected from trade journals, industry databases, and reputable paid sources form the basis of secondary research. The report also includes a detailed qualitative and quantitative analysis of the market, with the help of information collected from market participants operating across key sectors of the market value chain. A separate analysis of macro- and micro-economic aspects, regulations, and trends influencing the overall development of the market is also included in the report.

Highlights of the report:

  • A detailed analysis of key segments of the market
  • Recent developments in the market’s competitive landscape
  • Detailed analysis of market segments up to second or third level of segmentation
  • Historical, current, and projected future valuation of the market in terms of revenue and/or volume
  • Key business strategies adopted by influential market vendors
  • Outline of the regulatory framework surrounding and governing numerous aspects of the market
  • Growth opportunities in emerging and established markets
  • Recommendations to market players to stay ahead of the competition

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