Beer Market: Demand for Low Calorie Brews Escalating

The rise in luxurious living, increase in disposable income, and growing awareness about significantly less harmful effects due to reduced percentage of alcohol are some of the factors that are driving the global market for beer, finds a report by Transparency Market Research (TMR). The report, titled “Global Beer Market – Industry Size, Share, Trends, Analysis and Forecasts 2016–2024,” is a comprehensive study of the market and is meant to aid existing and new players to gain ground over their competitors. The report analyzes all the factors that are primed to influence the global market for beer and projects a healthy CAGR during the forecast period of 2016 to 2024.

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According to the TMR report, the market is witnessing a shift from high calorie to a low calorie beer as the consumers are getting health conscious. Also, the continuous popularity of craft brew is paving way for a new generation of producers. Due to the growing demand for beer in past decade, several manufacturers are now focusing on enhancing their manufacturing process in order to meet the demand. This increase in beer production is expected to lead to widespread distribution channels, which as a result will escalate sales during the forecast period. Moreover, factors such as changing lifestyle among the urban population in emerging economies and the social recognition of beer as a casual drink are further propelling the demand. An increased percentage of the consumers are now health-conscious and hence prefer beer over other alcoholic drinks.

Conversely, the report also analyzes some of the factors that are expected to hinder the growth of the global beer market, such as social and demographic norms, high taxes in various regions, strict government regulations, climate changes, and the emergence of inexpensive substitutes are also expected to negatively impact the growth of the global beer market. The report suggests innovative beer brews and smart marketing as the solution to overcome these restraints.

The report categorizes the global beer market on the basis of type and geography. By type, the market can be segmented into light beers, malt liquors, imported beers, premium beers, super-premium beers, popular beers, non-alcoholic beers, and ice beers. Geographically, the report studies the regional beer markets of North America, Asia Pacific, Europe, and Rest of the World. North America currently serves the widest regional market for beer, while Europe holds second position. However, Asia Pacific is vast population of drivers is projected for the strongest growth rate. Figurative values of each of these segments have been included in the report, along with expected valuation by the end of the forecast period.

Some of the most prominent companies in the global beer market are Anheuser-Busch InBev Sapporo Breweries, Carlsberg Breweries A/S, Asia Pacific Breweries, Asahi Breweries, Grupo Modelo, Molson Coors Brewing Company, Heineken N.V., Tsingtao Breweries, Kirin Brewery, and Yanjing Brewery. The report presents the financial status and strategic developments of these companies.