Processed Food and Beverage Preservative Market: Need to Increase Shelf Life Ensures Swift Uptake

Transparency Market Research has observed Celanese Corporation, Koninklijke DSM N.V., E. I. du Pont de Nemours and Company, Kerry Group Plc, and GalacticSA as the leading players in the global processed food and beverage preservatives market. These players are have been persistent in delivering quality products that match international standards. The overall market will be moderately competitive between 2016 and 2024 due to the presence of several small and large players. In the coming years, companies will have to ensure consistent product launches, strategic mergers and acquisitions, and meaningful acquisitions to gain a competitive advantage.

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According to the research report, the global processed food and beverage preservative market is expected to be worth US$2.5 bn by the end of 2024 as compared to US$1.7 bn in 2015. Analysts predict that market will rise at a CAGR of 4.9% between 2016 and 2024.

Synthetic Preservatives to Show Progress despite Tilt toward Natural Variants

In terms of geography, the global processed food and beverage preservative market is segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. Of these, North America is expected to dominate the global market due to a high demand for processed food items. During the forecast years of 2016 and 2024, the North America processed food and beverage preservative market is estimated to surge at a CAGR of 4.8% in terms of revenue.

Amongst the two types of products in the global market, the synthetic preservatives are projected to hold a significant market share due to their excellent properties of increasing the shelf life of food items and their affordability. Analysts anticipate that though the synthetic preservatives segment will witness a slight slump, it will be worth US$947.2 mn by the end of the forecast period. The natural preservatives are expected to exhibit a good growth rate as consumers are opting for natural food products over processed ones.

Lack of Time to Prepare Elaborate Meals Serves Global Market Profit on a Platter

Changing lifestyles and rapid urbanization are the two primary growth drivers in the global processed food and beverage preservatives market. Lack of time to cook elaborate, nutritious meals due to hectic schedules is prompting several consumers to buy processed food items and beverages. Frozen food items, ready-to-eat products, and canned beverages are few of the popularly sold items that have increased the uptake of preservatives used for making them. A huge base of young population that with a considerable purchasing power is also fuelling the uptake of products that use preservatives such as energy drinks, soft drinks, and juices.

Meanwhile, the continuation of age-old practices of storing food items such as pickles has also increased the demand for salt, vinegar, and sugar amongst others. Furthermore, several consumers are opting for preserving home-cooked food items for a longer duration due to lack of time to prepare fresh food on daily basis. The ongoing efforts by fast food companies to prolong the shelf life of their products due to the possibility of food spoilage is also expected to augment the demand for synthetic preservatives in the coming few years.

Negative Impact of Preservatives on Health Deters Many

The headstrong market drivers aiding the growth of the global processed food and beverage preservatives market does face some tough challenges. The toughest challenge for the global market is the changing perception of consumers about consuming preserved food items and beverages as they are known to be unhealthy. Continuous consumption of preserved food items is known to cause conditions such as high blood pressure, diabetes, and high cholesterol. Owing to these reasons, the demand for preserved food and beverages is projected to experience a drop in the coming few years.

This review is based on Transparency Market Research’s report, titled “Processed Food & Beverage Preservatives Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024.”

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