Global Energy Drinks Market: Sugar-Free Energy Drinks to Emerge as Most Prominent Trend, Finds TMR

energy-drinksA new research study by Transparency market Research (TMR) states that the global market for energy drinks has been registering a tremendous rise over the past few years. The research report, titled “Energy Drinks Market – Global Industry Size, Share, Trends, Analysis And Forecasts 2016-2024,” presents an unbiased assessment of this market on the basis of its historical performance, current status, and future prospects.

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According to the research report, the increased demand for improved functionality in drinks is likely to influence the global market for energy drinks significantly during the forecast period. The increasing awareness among consumers regarding health and fitness as well as the health benefits offered by energy drinks are also anticipated to boost the sales of these drinks across the world in the near future, reports the market study.

Over the forthcoming years, sugar-free energy drinks will surface as the most prominent trend in the global energy drinks market. With the increasing number of consumers cutting down on sugar consumption, triggered by the growing prevalence of diabetes, a lucrative opportunity is developing in the sugar-free energy drinks segment for market players. The obesity pandemic is projected to boost the low-calorie energy drinks considerably in the years to come, finds the research report.

Predominantly, Latin America, Europe, the Middle East and Africa, North America, and Asia Pacific are considered as the key geographical segments of the global market energy drinks. Among these, Asia Pacific and Latin America are likely to witness a substantial rise in the sales of energy drinks in the years to come, thanks to the presence of a young consumer base and the dynamic economy of countries in these regions.

Mature regional markets, including North America and Western Europe, are also expected to provide lucrative growth opportunities to energy drink producers on account of the increasing preference of consumers for healthier alternatives over sodas, notes the market study.

The research report also analyzes the competitive landscape of the global energy drinks market by reviewing the profiles of the prominent players operating in this market. Analysts have studied the historical performance and studied the future prospects of each market players thoroughly in order to define the current market hierarchy. The leading producers of energy drinks are focusing on product innovation in terms of flavors and nutritional value in a bid to withstand this highly competitive environment and improve their visibility.

Some of the leading companies producing energy drinks are PepsiCo, Red Bull GmbH, Hansen Natural Corp., and The Coca-Cola Co., states the market study.

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