Cold Pressed Juice Market:New Product Development & Collaborations among Key Players Critical to Success

juiceRecent consumer trends have shown a rising inclination toward healthier foods and beverages, notes Transparency Market Research. In a report titled “Cold Pressed Juice Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024”, TMR offers a detailed analysis of the overall market and provides sharp actionable insights into what drivers and hampers its growth.

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Canada is a prominent market for cold pressed juices thanks to a growing number of consumers making healthier food choices. Looking to avoid various lifestyle diseases and pay more attention to their overall health and wellness, consumers have been reaping the benefits of nutrient-rich, high quality, plant and fruit-based beverages. Capitalizing on this trend are most companies in the country. A case in point would be Canada-based Jusu Bars Inc., which acquired another local company Cru Juice Inc. in September 2016. Jusu is on an acquiring spree and is reportedly not only the biggest but the most influential player in the cold pressed juice market in Canada.

The cold pressed juice market in the U.S., like the overall juice market, benefits from the expansion of the organized retail industry. The growing availability of fruit and vegetable juices and juice products can be attributed to the variety of retail stores in the country, such as hypermarkets, supermarkets, and pop-up stores. A strong online sales and distribution channel also contributes to the development of the cold pressed juice market.

In a country like India, where a massive urban youth population, growing disposable incomes, and a historical success of start-ups plays a key role in most markets, cold pressed juices have caught the eye of many companies. RAW Pressery is one such firm that has managed to establish a name for itself in the country for the last three years.

The first quarter of 2016 saw the entry of beverage giant PepsiCo in the immensely potential cold pressed juice market. Under the brand name Naked Juice, the company tested its line of cold pressed juices at a rather competitive price and at most retailers in the U.S. West Coast. Moves such as these have been ensuring the future success of the cold pressed juices market.

Some of the prominent names in the cold pressed juice market are Organic Press Juices, Pressed Juicery, Evergreen Juices Inc., JustPressed, Juice Generation, Organic Avenue, PepsiCo Inc., Hain BluePrint, Inc., Evolution Fresh, Liquiteria, and Suja Life, LLC. These player have been profiled in the report on the cold pressed juice market, highlighting their strengths and weaknesses in order to assess the threats and opportunities that are in store for them. Analysts have also shed light on key aspects such as company and business overview, financial standing, product portfolio, business strategies, and recent developments.

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