Global Medical Nutrition Market: Awareness about Living Healthy Increases Uptake, Says TMR
Transparency Market Research discusses the future of the global medical nutrition market in its comprehensive research report. The report titled, “Medical Nutrition Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024,” includes a complete understanding of the drivers and restraints impacting the global market. The researchers have also analyzed the historical data pertaining to the global market and compared it to the current market situation to map a trajectory of the global medical nutrition market. Furthermore, the research report includes an assessment of the strengths, weaknesses, opportunities, and threats that are influencing the segments of the global market.
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The global medical nutrition market is primarily being driven by the emergence of online marketing channels. The growing awareness amongst consumers about the advantages of consuming medicated food products and beverages is also fuelling the growth of the overall market. The high prevalence of chronic conditions such as obesity, sarcopenia, diabetes, renal failure, and pediatric malnutrition have also increased the uptake of medical nutrition in recent years. The advancements of these products as well as backing from the healthcare industry have both helped this market to flourish over the past few years. The commercialization of several medical nutrition products such as parenteral nutrition, elderly nutrition, sports nutrition, and pediatric nutrition has contributed toward the soaring revenue of the global market.
In terms of geography, the global market is segmented into North America, Europe, Asia Pacific, and Rest of the World. The research report suggests that the North America medical nutrition market is leading the global market. The region is expected to continue its dominance during the forecast period due to a huge pool of patients with chronic conditions, adequate income capacities to afford medical nutrition, rising awareness amongst overall population, and availability of a wide of products. Meanwhile, Asia Pacific and Europe are expected to emerging markets and are expected to exhibit substantial growth rate in the near future as lifestyles change and incline toward a healthy living.
Some of the leading players operating in the global medical nutrition market are Baxter International, Inc., NeoMed, B. Braun Melsungen AG, Abbott Nutrition, Danone, Mead Johnson Nutrition Co., Nutricia, and Nestle. The research report has profiled these key players and provided a thorough analysis of the competitive landscape present in the global market. The researchers have also estimated the research and development activities of these leading, their business and marketing strategies, and investment and expansion plans for the forecast period. Furthermore, the research report also includes an assessment of the bargaining power of suppliers and buyers and the threat of new entrants to the existing players.