Demand For Latest Features In Car To Drive Global Aftermarket For Touchscreen Information System
It gauges the market’s trajectory between 2016 and 2020. The report is titled “Global Aftermarket For Touchscreen Infotainment System 2016-2020” and is available for sale on the company website. Based on extensive research, analysts predict a CAGR of just over 2% for the global aftermarket between 2016 and 2020. The report presents a granular analysis of the various factors influencing the growth of the market. It also includes an assessment of the current vendor landscape. For the purpose, the leading market players are profiled and the impact of their strategies on the overall market operations is studied in detail.
The increasing demand for better sound quality, flexibility for customization, and features is one of the key factors driving the global aftermarket for touchscreen infotainment systems. Some of the standard features available in any latest model of automobile are music streaming, Bluetooth connectivity, and navigation system. The standard music systems provided by OEMs have average fitments, a few features, and substandard sound quality. This is where the aftermarket service providers tap into. Their services are designed to enhance the quality and flexibility of infotainment systems. In short, they provide technology to customize the systems as per consumers’ preference.
Prior to touchscreen infotainment, in-car entertainment systems were limited to amplified modulation (AM) radio, CD players, and frequency modulation (FM) radio. However, with the rapid development of in-car electronics, consumers are now provided with increased option such as smartphones and multimedia devices connectivity. Moreover, the latest in-car infotainment systems also offer cloud connectivity. These new features have increased the demand for aftermarket products and services to be installed to update the in-car infotainment systems.
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The increasing demand for upgraded infotainment systems is a key factor spurring the global aftermarket for touchscreen infotainment system. Besides making navigation simpler, in-car touchscreen infotainment systems also enable the driver to stream music and movies in the car. Consumers can also stay connected to digital world through the latest versions of the touchscreen infotainment system.
Based on screen size, the report segments the market into mid-size, large-size, and small size. Of these, the mid-size segment dominated the global after market for touchscreen entertainment and will continue holding on to its lead through the course of the forecast period. Regionally, the market can be segmented into Europe, Americas, and APAC. Among these regions, APAC emerged as the highest grossing segment and is expected to maintain its dominance through the forecast period. The booming automotive industry and the growth witnessed across OEMs is supporting the growth of the aftermarket for touchscreen entertainment in the region.
To study the prevailing vendor landscape, the report also profiles some of the leading players providing the aftermarket services. Companies such as JVCKENWOOD, Pioneer, Blaupunkt, and Alpine Electronics are identified as the key vendors in the market. Besides these, the report also profiles companies such as MapmyIndia, Sony, and CASKA.
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