Ready to Drink Tea & Coffee Market:Rising Focus towards Smart Advertising to Create New Revenue Streams

tea-and-coffeeAccording to a new research study by Transparency market Research (TMR), the global demand for ready to drink tea and coffee has witnessed a tremendous rise over the recent past due to the increased awareness pertaining to health and fitness among consumers. With the rising focus of producers towards smart advertising and strong positioning of ready to drink tea and coffee in the global market, the opportunity in this market will register manifold growth during the period from 2012 to 2018, states the report, titled “Ready To Drink (RTD) Tea And Coffee Market – Global Industry Size, Market Share, Trends, Analysis And Forecast, 2012–2018.”

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In this study, the global market for ready to drink tea and coffee has been assessed on the basis of the additive, packaging, type of tea, and the ingredient of coffee. Based on the additive, the market has been classified into flavors, preservatives, sweeteners, nutraceuticals, and acidulants. Based on packaging, the market has been categorized into pet bottle, glass bottle, cans, and cartons/fountain.

Fruit tea, green tea, black tea, oolong tea, and herbal-based tea have been recognized as the main types of tea and yerba mate, acai berry, taurine, guarana, and ginseng have been identified as the key coffee ingredients available in the global market for ready to drink tea and coffee, notes the research study.

The research report also presents an analysis of the worldwide ready to drink tea and coffee market on the basis of its geographical spread. According to the study, Asia Pacific, Europe, North America, and the Rest of the World are the key geographical segments of this market. Among these, Asia Pacific has been leading this market and is, closely followed by Europe. On the flip side, the demand for ready to drink tea and coffee is anticipated to increase significantly in North America due to the rising awareness among consumers regarding the hazardous effects of carbonated drinks on one’s health, reports the market study.

In conclusion, the research report evaluates the competitive landscape of the global market for ready to drink tea and coffee by reviewing the profiles of the key players in this market. Analysts examine the historical performance and analyze the future prospects of these participants in a bid to determine the market hierarchy. The leading producers of ready to drink tea and coffee across the world mentioned in this market study are Starbucks Corp., The Coca-Cola Co., Asahi Group Holdings Ltd., PepsiCo Inc., San Benedetto, Monster Beverage Co., Hangzhou Wahaha group, Dr. Pepper Snapple Group, Ferolito Vultaggio and Sons, Japan Tobacco Inc., and Taisun Enterprise Co. Ltd.