Hand Dryer Market – Growing Hygiene Standards Stimulate the Market Growth

Hand dryer is an electrical device that is installed in public washrooms for the purpose of drying hands. They may either operate with a button or automatically using an infrared sensor. Hand dryers are used in public washrooms within hotels, restaurants, and offices among others. The increasing demand for hand dryers is attributed to the improvement in living standards as people are paying more attention to personal hygiene. Users prefer to dry their hands using hand dryers instead of paper towels which are perceived to be less hygienic. Moreover, hand dryers are largely preferred by the users for drying hands faster. In addition, hand dryers offers economical solutions for organizations who install them in restrooms by reducing operation expenses.

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The global hand dryers market is primarily driven by rising demand for eco-friendly electrical appliances from office buildings, hotels, restaurants, and educational institute among others. Public restrooms traditionally use paper towels for drying of hands. The production of these paper towels involves cutting down of number of trees. Around 17 trees are cut down to produce one ton of paper towel. This is leading to detrimental effect on the environment. Moreover, use of paper towels results in accumulation of wastes in the washrooms. Over 3,000 tons of paper towel wastes are generated everyday in the U.S. only. However, use of hand dyers can substantially reduce carbon footprint and is considered as environment friendly solution compared to paper towels. This is considered as the major factor boosting the market growth during the forecast period. In addition, rise in number of hotels and restaurants, growing focus on improving restroom hygiene and appearance are further contributing to the growth of the hand dryers market globally.

Based on type of hand dryers, the hand dryers market is categorized into jet air hand dryers and hot air hand dryers. Jet air hand dryers have the capability of blowing out air at a speed of 400 mph thus drying the hands at an average time of 15 to 20 sec. Hot air hand dryers take longer time to dry hands in comparison with jet air dryers. These dryers have been present in the market for a long period of time now and hence are generally found in common public restrooms.

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Hand dryers market, by end users is segmented as hotels, food processing and food service, office buildings, healthcare, and others. Others segment includes malls, railway stations, airports, etc. Hand dryer is penetrating the food processing and food service industry with advancements of new technologies. This industry includes restaurants and fast food joints. Realizing the advantages of hand dryers, restaurants are now doing away with paper towels in restrooms. Moreover, hand dryers prove to be more cost effective in comparison to paper towels. The growth of the hand dryers market is directly proportional to the number of restaurants that are being launched.

Based on geography, hand dryers market has been segmented into North America, Europe, Asia Pacific (APAC) and Rest of the World. Europe acquired the largest share of the market in 2014 and was followed by North America. These two regions held more than 70% of the global market conjointly, in 2014. Asia Pacific is projected to be the fastest growing region in this market during the forecast period. Some of the major hand dryer manufacturing companies in the region are TOTO Ltd., Panasonic Corporation and Tashan Jie Da Electrical Co., Ltd. among others.

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Some of the major players in the global hand dryers market are: American Dryer, Inc. (U.S.), Bradley Corporation (U.S.), Dyson Ltd. (U.K.), Electrostar Gmbh (Germany), Excel Dryer, Inc. (U.S.), Mitsubishi Electric Corporation (Japan), and World Dryer Corporation (U.S.) among others.


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