Kenya Dairy Products Market Outlook to 2020 – New Product Launches in Kenya to Dairy Product Market
Kenya Dairy Products Market Outlook to 2020 – New Product Launches in Kenya to Dairy Product Market” provides a comprehensive analysis of the dairy product market in Kenya. The report includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. The study also enlists the key market indicators which include consumption per capita, total consumption and production, average per unit and price, and import and export data by value and by quantity. Trends and developments and regulatory framework are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall Kenya dairy product market has also been discussed along with recommendations from analyst view.
Kenya is a volume-driven dairy market with large number of unorganized players operating in the market for various dairy products such as ice creams, yoghurt, flavored milk, butter and cheese. Around ~% of Kenya’s milk is sold via unorganized, small-scale businesses in informal markets or are consumed directly at home. The dairy product market generates 70.0% of the 40,000 jobs in nation and hence contributes significant percentage for the growth in country’s GDP. Growing dairy farming in the nation has resulted in increased contribution from Kenya in overall dairy product market of Africa. The country contribution is observed to increase from ~% in 2013 to ~% in 2015. In terms of market revenue, the market recorded an incline from KSE ~ billion in 2013 to KSE ~ billion in 2015 at a significant CAGR of ~%. However, unfavorable exchange rate of local currency compared to USD impacted the Kenya dairy product market growth negatively leading to lower CAGR of ~% with revenues rising from USD ~ billion in 2013 to USD ~ billion in 2015.
Among various dairy products categories, processed milk dominated the overall dairy product market in 2015. Easy availability of processed milk through large number of unorganized players operating in the market is the major factor contributing towards high demand for processed milk in the nation. Yoghurt captured second position in the market majorly due to increasing trend among the people in nation to consume more amount of yoghurt due to its nutritious value and as an effect of the government initiatives to increase health awareness among the overweight and obese population of Kenya. It could be advocated by the increased per capita consumption of yoghurt which has increased from ~ kg in 2013 to ~ kg in 2015.
Kenya dairy product market has presence of various recognized brands such as Nestle, Unilever, Glacier Products, and Eldoville Dairies which either offer products in market through domestic manufacturing or import by their licensed distributors across the nation. The dairy market in Kenya also has presence of large number of small scale dairy manufacturers for the products such as yoghurt and cheese. The ice cream market in Kenya is highly organized with the leading share enjoyed by Nestle. The yoghurt and cheese have large number of unorganized market players in the nation. However, yoghurt market is dominated by Eldoville Dairies with ~% revenue share in 2015 followed by Brookside Dairies and Planet yoghurt. In cheese market, Brown Cheese, Raka Milk Processors, Eldoville Dairies, and NKCC are estimated as the main players cumulatively capturing ~% of the revenue share in 2015. Similarly, in butter and milk powder, Unilever and Nestle are estimated to dominate the market respectively in year 2015.
Key Topics Covered in the Report:
The market size of Kenya Dairy Product Market
Market segmentation of Kenya Dairy Product Market on the basis of Products
Trends and Developments in Kenya Dairy Product Market
Regulatory Framework of Kenya Dairy Product Market
Competitive Landscape and Detailed Company Profiles of the Major Market Players
Future Outlook and Projections of Kenya Dairy Product Market
Macro-Economic Factors Impacting the Kenya Dairy Product Market
Ankur Gupta, Head Marketing & Communications
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