Cola soft drink brand Miss Cola in nationwide rollout across the UK

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Cola soft drink brand Miss Cola in nationwide rollout across the UK

 

Miss Cola is set to shake up the UK cola drinks category, with the launch of its Cola drink in 250ml slimline cans.
Currently rolling out nationwide, Miss Cola offers consumers a lightly carbonated and full-flavoured alternative to other Cola drinks currently available on the market.

Miss Cola will initially be available in two variants – original and sugar-free – with further flavour launches planned for later in 2017.

Priced at £0.55 per can, Miss Cola is the ultimate soft drink. A lightly carbonated, blend of flavours packed in a modern slim line aluminium cans.

Miss Cola is the soft drink brand that acts without limits. It has a dynamic and original way of understanding what enjoyment really means. It offers you a different alternative every time; sharing your dreams and making them come true.

Miss Cola is the brand for people who are original and don’t conform to rules.

Miss Cola is not just about having a cool attitude. It is about being one step ahead..

Dotun Olusi, CEO of Miss Cola, said: “Our UK research demonstrates there is a huge community of consumers that feel Cola drinks do not speak to them or are not relevant for their lifestyle. It’s clear to us that the category could be doing a much better job of appealing to a broader audience, reaching beyond the niche of thrill-seeking youngsters.

We want to give consumers with stressful and busy lives a great tasting Cola boost that they feel speaks to them. We believe there is an opportunity to broaden the appeal of Cola drinks hugely. That’s our mission, for ourselves and our customers.”

Miss Cola’s launch will be supported by a multi-million pound integrated marketing campaign. Kicking off from August 2016, it will be complemented by sponsorship and principal partner deals.

 

Dotun Olusi

Tel: 07946516068

Email: dotun@misscola.com

www.misscola.com

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