Visible Light Communication Market Segmentation and Strategies of Key Players 2022
Visible light communication technology uses LED as the emitter source which has inherent characteristics of high speed flickering and therefore, perform dual function of lighting and data communication simultaneously. It is a cost effective technology, with no interference to RF and widely suitable as supplementary technique to the popular RF technology, which has been facing spectrum constraints.
The global visible light communication market is classified on the basis of end-user application as retail indoor positioning, underwater communication, hospitality, automotive and transport, connected devices, in-flight communication/infotainment, light based internet and others (aerospace and defense, mining, charging). In 2014, retail indoor positioning segment dominated the global visible light communication market in terms of revenue. The growth in this segment is mainly driven by demand from developed across North America, Europe. On the basis of data rate, visible light communication market is segmented as up to 1 Mb/s and above 1Mb/s. In 2014, visible light communication solutions with data rate up to 1Mb/s dominated the global visible light communication market in terms of revenue. Retail indoor positioning solutions with data rate up to 1Mb/s is boosting the growth for this segment. On the basis of distance, visible light communication market is segmented as – up to 10m and above 10m. On the basis of type of communication, visible light communication market is segmented as unidirectional and bidirectional. In 2014, unidirectional visible light communication accounted for major revenue share of the global visible light communication market revenue, estimated close to 80% .
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Partnerships and acquisitions among big lighting players and VLC start-ups, smart cities development, demand for hybrid visible light communication solutions are the trends observed in the visible light communication market. Currently, applications such as targeted advertisements and location based services in retail are the key drivers for the growth of visible light communication market. Accuracy in indoor positioning is the prime feature owing to which retailers are choosing VLC over other competing technologies such as sensor fusion, Wi-Fi and Bluetooth. Increasing government and organizational funding is fueling research and development in the visible light communication technology resulting into new product developments. Safety and energy-efficiency of VLC is expected to open opportunity for VLC in wide range of applications across hospitals, aviation, defense, and other sectors. Bidirectional communication, non-standardization and essential up-gradation of existing LED lighting for VLC have posed challenge to the market growth.
The visible light communication market is expected to see healthy growth during the forecast period as many small as well as large size companies are entering the market, thereby increasing the rate of product and technology developments. This would further help in expanding the application and user base, subsequently creating new opportunities. Currently, North America dominates the global visible light communication market in terms of revenue; however, Asia Pacific is expected to witness highest growth over the forecast period.
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Major players in the visible light communication market include pureLiFi, Ltd., ByteLight, Inc. (Acuity Brands, Inc.), Nakagawa Laboratories, Inc. Axrtek, Inc., Koninklijke Philips N.V., General Electric Company, Outstanding Technology Co. Ltd., LVX System, Fraunhofer Heinrich Hertz Institute and Lightbee Corp. among others. Product innovation by extensive research and development, research collaboration/partnerships and focusing on upscale opportunities are few of the strategies adopted by leading players in the visible light communication market.
Table of Content
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Global Visible Light Communication Market Analysis
Chapter 4 North America Visible Light Communication Market Analysis
Chapter 5 Europe Visible Light Communication Market Analysis
Chapter 6 Asia Pacific Visible Light Communication Market Analysis
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