Programmatic Display Advertising Market: the US invests high capital for display marketing

Programmatic advertising is a process in which the ads are targeted to specific audiences based on their preferences. The preferences are deducted from the previously searched and look up of the search engine in the consumer’s device of the access. There is high scope for the growth of the Programmatic Display Advertising Market with high use of RTB marketing tools during 2016-2021.

Scope and Regional Forecast of the Programmatic Display Advertising Market:

According to the IndustryARC research analysis studies on the Programmatic Display Advertising Market, the US in the North American region is the leading contributor to the growth of this market. The advertisements targeted at specific audience generate high results of purchase and sales deeming this marketing technique highly effective.

Europe is poised to witness healthy growth in the Programmatic Display Advertising Market. This region is expected to have increasing marketing activities and online programmatic plans for particular audiences suggest IndustryARC analysis. Germany and France are the major markets during 2016-2021.

Asia Pacific is high potential region for the application and growth of the Programmatic Display Advertising Market. China, India and Japan are the major markets with huge application scope for using programmatic displays for attracting consumers during 2016-2021. This region is anticipated to generate huge revenue by using marketing strategies.


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Segmentation and Key Players of the Programmatic Display Advertising Market:

The Programmatic Display Advertising Market is segmented into various categories in the IndustryARC marketing research report by device, by trading channel and by geography as follows:

By device: Mobile devices, Desktops, Retail displays and others

By trading channel: Hybrid, Direct deals, Automated deals, Open real-time bidding and Private real-time bidding

By geography: North America, South America, Europe, Asia Pacific and ROW

The key players in the Programmatic Display Advertising Market according to the IndustryARC research report are as follows:

  • Adconion Media Group
  • AppNexus
  • BrightRoll
  • Convertro
  • Criteo


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The Programmatic Display Advertising Market is a rapidly growing market with huge scope for programmatic display for display advertising, display marketing and remarketing to relevant clients in various regions across the globe. This market is expected to witness high growth owing to the growing capital expenditure for programmatic marketing and Ad trade by companies, increasing influence of RTB video and programmatic TV for digital media buying and online media buying by the consumers across the globe during 2016-2021.

About IndustryARC:

IndustryARC is a research and consulting firm that publishes more than 500 reports annually in various industries, such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences & Healthcare.

IndustryARC  primarily focuses on Cutting Edge Technologies and Newer Applications of the Market. Our Custom Research Services are designed to provide insights on the constant flux in the global demand supply gap of markets. Our strong analyst team enables us to meet the client research needs at a very quick speed with a variety of options for your business.

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