Global Beverage Ingredients Market: Growing Demand for Energy Drinks to Emerge as Rising Trend, notes TMR
The global beverages ingredients market is studied in a new report by Transparency Market Research (TMR). The report is titled, ‘Beverage Ingredients Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019.’ It presents a detailed overview of the market’s historical development trajectory and its current revenue estimations. An in-depth analysis of these statistics is used to derive insightful information about the beverages ingredients market’s future growth.
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Today, beverage choices for consumers are no longer limited to refreshment drinks; they are influenced by factors such as ingredients, health benefits, and flavor. The popularity of beverages is increasing among younger consumers and thus, the global beverages ingredients market is anticipated to witness bright prospects in the coming years. The attraction of the urban youth towards the café culture is also driving the market. Overall, there is a rise in the demand for energy drinks, soft drinks, juices, carbonated soft drinks, and functional and flavored waters. This will contribute to the growth of the beverages ingredients market.
Countries such as UAE, Brazil, China, and India have a high consumption rates of carbonated drinks owing to the rising disposable income and changing lifestyles. This is also aiding the growth of the market. In the coming years, it is expected that rising health and wellness awareness will help drive innovation in powdered beverages. New ingredients will enable the growth of the market. Players are also focusing on developing new and improved varieties of beverage ingredients to secure a competitive edge. Technological advancements in the food and beverage packaging sector have resulted in longer shelf life of beverages and this is having a positive impact on the market.
Analysts predict that there will be a shift in the preference towards drinks that boost good health or fitness such as energy drinks and beverages with zero-calorie and sugar. An increase in the prevalence of obesity and diabetes is driving consumers towards these types of beverages. As such, energy drinks are likely to demonstrate a significant growth rate over the forecast period owing to several health benefits.
The demand for ready-to-drink (RTD) tea and coffee from the corporate sector and other outlets will also increase in the coming years, boosting the global beverages ingredients market. On the other hand, minor health issues such as fatigue and insomnia owing to the consumption of caffeinated drinks will hinder the market’s growth to some extent.
Major beverage ingredients used include oligosaccharides, botanicals, sweeteners, colors, acidulants, flours, cocoa ingredients, vitamins, fats and oils, flavors, emulsifiers, proteins, and minerals. By type of beverage, the market is segmented into soft drinks, alcoholic beverages, and juices. On the basis of geography, North America, followed by Europe and Asia, is a dominant consumer of beverages.
Key players profiled in the market are Coca-Cola, Red Bull GmBH, PepsiCo, Anheuser-Busch InBev, Kraft Foods Inc., Monsanto Company Inc., and GlaxoSmithKline