Baby Diaper Market in Kenya Emerges Leading Contributor in Terms of Revenue
This report provides strategic analysis of East Africa baby diapers market, and the market growth forecast for the period 2016 to 2024. The scope of the report includes competitive analysis of various market segments based on the product types and in-depth cross sectional scrutiny of East Africa baby diapers market across different countries. There is greater awareness among the urban population regarding the requirement for diapers as a part of an infant’s hygiene and sanitation requirements. Increasing health and hygiene education and awareness in urban areas has increased the need for diapers in this region. Increasing educational and health awareness programs in both rural and urban areas of Africa is fuelling growth of personal hygiene products such as diapers. In the past couple of years, it is observed that the urban population has increased steadily in East Africa. According to the World Bank, as of 2015, the rural population in East Africa is still higher than the urban population. Various governmental and non-governmental organizations are actively participating in the personal hygiene awareness programs in East Africa.
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The infant mortality rate has also reduced considerably in the regions of East Africa during the past few years. The birth rate in Kenya stood at 34.6 per 1,000 persons in 2014, which is much higher as compared to developed countries. Additionally, the birth rates in other East African countries like Uganda, Tanzania, Rwanda, and Burundi are also increasing considerably. Increasing population with high birth rate is one of the major factors boosting the demand for baby diapers in countries such as Kenya, Uganda, Tanzania, Rwanda and Burundi.
Escalating awareness regarding environment safety is fuelling the demand for biodegradable products that are renewable or break down easily, decreasing environmental hazards. In addition, some companies combine cloth diapers and eco-friendly disposable components to produce hybrid diapers. The diapers use biodegradable and compostable materials during the manufacturing process.
One of the important factors restraining the East Africa baby diapers market is the health issues related to the disposable diapers. The disposable diapers are used for once and then they are discarded. Due to this parents have a tendency to change their baby’s diapers after long gaps that leads to rashes and extreme saturation. Moreover, another restraining factor of this market is the health related issues with the diapers especially disposable diapers. As per the article “Nappy Link to Infertility” published by BBC News, the use of disposable diapers can cause infertility as well as testicular cancer in males. Scientists believe that high heat can cause male infertility; hence, the use of disposable diapers for longer durations is harmful for babies.
Based on product type the baby diaper market has been bifurcated into four which includes cloth diapers, disposable diapers, training nappies and swim pants. As of 2015, disposable diapers market held the highest market with 80.2% share in terms of revenue followed by cloth diapers. Ease of usage of disposable diapers vis-à-vis cloth diapers is also expected to boost the demand for disposable diapers in east Africa.
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To assist in strategic decision making, the report also includes competitive profiling of key players in the industry, their market share in different geographic regions (North America, Europe, Asia Pacific and Rest of the World). Additionally, diverse business strategies adopted by major players has also been discussed in the report. The market attractiveness analysis included in the report provides insight into market dynamics and industry competition.
The report also provides review and breakdown of various factors affecting the market growth, which are appropriately described as market drivers, restraints, and opportunities. These factors conclude diverse existing trends and their impact on market growth. In all, the report includes a holistic analysis of the East Africa baby diapers market, and provides an estimate of growth for the period 2016 to 2024, keeping in mind the various factors affecting the market.