China Automotive Heads-up Display Market Growing at a CAGR of 66.67% between 2015 and 2020

Zion Research has published a new report titled “Automotive Heads-up Display Market (Combiner-projected HUD’s and Windshield-projected HUD’s) for Mid-size Cars and Premium Cars: China Industry Perspective, Comprehensive Analysis and Forecast, 2014 – 2020”. According to the report, demand for automotive heads up display market in China was valued at USD 190 million in 2014 and is expected to reach 2,869.0 million in 2020, growing at a CAGR of 66.67% between 2015 and 2020. In terms of volume, automotive heads up display market in China stood at 160 thousand units in 2014.

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Heads-up Display (HUD) technology plays a major role in the automotive and aviation application. Improved reality is an emerging trend in the head-up display market. It’s a transparent display that displays data in the car without requiring users to look away from their usual viewpoints. A typical HUD consists of a display unit and a processor or HUD computer. Combiner, projector unit, display panel, and video generator are some of the basic components of HUD’s. The situational awareness and safety margin in automotive and aviation industries is increased due to HUD. HUD systems use to project information on the windshield, which alert you of lane markings, where to turn, identify how close the car in front of you or any objects, etc.

Increasing awareness of potential benefits of HUD’s is the key factor driving HUD’s market in China. Continuous rise in the number of vehicles on the road is leading to strict vehicle safety regulations in China. Because of this, consumers are focusing more on safety-related features in cars like HUD’s when making a purchase decision. Consumers are also becoming more aware of what HUD’s can do and are developing a visual information desire for the potential benefits of HUD’s in cars. In addition, various automotive original equipment manufacturers and suppliers are expected to further increase the awareness of the benefits of HUD’s among the general population, leading to a high fitment rate of HUD’s. The need for a secure, relaxed, and convenient lifestyle among people has been leading to the fast development of the automotive HUD’s market in China.

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Automotive Heads up Display Market

Automotive Heads-up Display market in China is segmented on the basis of their product type and applications. On the basis of product type, Automotive Heads-up Display market is subdivided into Combiner-projected HUD’s and Windshield-projected HUD’s. Windshield-projected HUD’s dominated the automotive HUD market in China with over 90% share of the market in 2014. Windshield-projected HUD’s are witnessing strong demand from end users. However, HUD’s have low adoption in mid-size cars because of their high cost. But, with developments in the display technology and declining ASP of HUD’s, it is expected that combiner- projected HUD’s will witness an increase in their market share. There are various display technologies being incorporated by HUD manufacturers in China. DLP projection technology, LCoS which is reflection-based display technology are some of the technologies used in manufacturing of HUD’s.

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On the basis of application, automotive HUD’s market is divided into Mid-size Cars, Premium Cars. Automotive HUD’s market was dominated by the Premium Cars with over 90% share of the market in 2014. China is a high growth potential market for premium cars, recording unprecedented growth in 2014. In 2014, this segment witnessed significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. High technological innovation, more comforts are some key factors which make premium cars dominating. A healthy economy and increasing individual income in China are driving demand for mid-size car sales. However, mid-size car customers are price sensitive, and the high ASP of HUD’s makes a car more expensive, lowering the adoption of HUD’s in this sector.

Some of the major industry participants in automotive HUD’s market include Bosch, Continental, Delphi Automotive, Denso, Nippon Seiki, Panasonic, Visteon, Yazaki.

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