Real Estate Investing Fundamentals – Pick Your Neighbor Advertising
A quite effective, yet frequently overlooked approach of marketing both your rentals and your houses on the market is flyers in the area of your property. Residents who live near your property are likely to know someone – a a co-worker, friend or relative in the market for housing that they can pass on your flyer to. It’s also possible to bring the direct attention of a neighbor who’s ready move up/down in their housing or to purchase. Get more information about Zack Childress REI Quick Cash System
If you’re local and don’t mind running around the area yourself, this method will just cost you a few hours plus the cost of printing. If you’re unavailable for the distribution, or only have better things to do, paying someone to give out flyers is quite affordable and amazingly cost effective if it results in a sale or qualified renter positioning. If you’re paying someone to get it done just don’t forget to do a quick drive through of the area to ensure the flyers are distributed.
As for the content of the flyer, it is worthwhile to take some quality photographs of outside and the inside of the house. Make sure to feature these in full color together with some of the basic specs of the house, if your chief selling point is the quality of the property. Make certain your analysis of the numbers is notable and easily comprehended, should you be advertising a rent to own that’s a very great deal. Additionally, make sure you stress that this property is in their neighborhood and that this is an opportunity for them to select their new neighbor. Lastly, don’t forget to include full contact information: email address, fax number, your telephone number and 24 hour recorded information line if you’ve one.
A higher priced version of this strategy would be to use direct mail to target the neighborhood of your property. Again, you will want to tailor your marketing message to tell them that this is their chance by helping to pick the new neighbors to shape the neighborhood. To maximize your exposure, try using both flyer and direct mail distribution processes, timed apart to make sure that as many neighbors as possible get your message that you have a great property on the market or rent in their own neighborhood.