Consumer and Market Insights: Spirits in Colombia has recently announced the addition of a market study “ Consumer and Market Insights: Spirits in Colombia , is a comparative analysis of the global market.


The Spirits market in Colombia is led by Specialty Spirits category that has the highest volume share in the overall Spirits market. The Vodka category is forecast to register the fastest growth in volume terms during 2015-2020. Colombian consumers are opting for value for money products in the Spirits market. On-trade transactions lead the distribution of Wine & Spirits in Colombia. Glass is the most commonly used packaging material in the Colombian Spirits market.

Key Findings

The Tequila & Mezcal category is forecast to register the fastest volume growth during 2015-2020.

The Specialty Spirits category is the largest value category in the Colombian Spirits market.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Domecq (PernodRicardS.A.) is the leading brand in the Tequila & Mezcal category.

Screw Top is the commonly used closure type in Colombia’s Spirits market.


Canadeans Consumer and Market Insights report on the Spirits market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Paper & Board; container data for: Bottle and Carton

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Reasons To Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Content


Report Scope

Country Context

Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for Colombia’s Spirits market

Impact of exchange rate fluctuations on Colombias Spirits market

Degree of trade up/down in Colombia’s Spirits market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Colombias Wine & Spirits market

Leading distribution channels (volume terms) in Colombia’s Spirits market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

List of Tables

Table 1: Market value analysis in COP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to COP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

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