Kidswear and changing tides.
Children’s clothing market is growing at a tremendous pace. With fast changing trends and dynamics in the segment, the market is seeing its highest share ever in the overall clothing market. And this article aims to analyse this market of kidswear in detail and explain the shift of focus and trends in kidswear fashion that is taking place today.
Kidswear includes clothing for kids between the ages of 1 to 14 years. The market for kids’ wear in India exceeds Rs. 13000 crore, of which around Rs. 3000 crores is constituted by kidswear from popular brands. With the growth rate of 10% per annum, it is one of the fastest growing markets in India right now.
In the past, the trend was that parents rather went for the functional clothing range than the branded ones. Children’s garments were usually purchased from small local stores and from street shops, while expensive branded garments were bought by the very high-status families only. But this trend is gradually changing and the market for branded kidswear is growing at a rapid pace.
Some major changes in trends and fashion are taking place in the market right now. One of the important changes is the increasing preference for branded clothing. The driving forces for these changes are a rise in the disposable income of families hence increasing their buying power in the result, and the increasing influence of western media and culture on the Indian consumers. The other important change that is taking place in this area is the emergence of kids as an independent and influential buyer group. Influenced by mass media and peer pressure, today’s kids are more informed and self-conscious than ever before.
Another trend seen in the market is the rise in the online shopping. With new e-commerce shops coming online every day, it’s easier than ever to buy clothes from the comfort of your couch.
Equipped with this knowledge, popular clothing brands are coming up with new collections that are specifically designed to appeal to the kids. Noddy kidswear has a wide array of boys clothing which is evidently comfortable and trendy. Their collection includes clothes such as hoods, jackets, pants, shirts and tee shirts.
With the motto ‘A Passion for Fashion’, Ishan Apparel is a leading manufacturer of boys’ branded casual wear since 1991 under the brand ‘NODDY’. The brand has a Pan-India presence & is a well-organized name with consumers across the socio-economical class. And it’s been 25 years that Noddy is pioneering the landscape off boy’s fashion in India. The journey has only been possible because of the overwhelming response and support from our customers.