Growing Spending on Healthy and Natural Beverages to Drive Organic Coconut Water Market Revenues, says TMR
Rising health concerns among consumers regarding the high amount of calories present in sugar-sweetened beverages is anticipated to drive the demand for organic coconut water, states Transparency Market Research in a new study. The report is titled, “Organic Coconut Water Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024.”
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The report provides a comprehensive overview of the segments of and companies in the global organic coconut water market. It also provides the size and volume growth expected for all the segments and thoroughly explains the factors driving and restraining the global organic coconut water market. According to the report, the demand for organic coconut water is expected to rise over the next couple of years due to its hydrating, refreshing, and low calorie properties.
The report states that organic coconut water is considered to be an isotonic beverage and contains comparatively less chemical than regular coconut water. The fact that organic coconut water contains electrolytes and other minerals is expected to further drive its consumption in the coming years. The study also states that the demand for organic coconut water is anticipated to rise at a significant rate owing to the presence of micronutrients and antioxidants accompanied by better taste.
Organic coconut water is also known to have a curative effect on diarrhea and nausea. As organic coconut water contains low level of cholesterol, it is also considered to be beneficial for cardiovascular health. However, organic coconut water has a low shelf life in comparison to regular coconut water. To meet the requirements of preserving organic coconut water for long term use, manufacturers are focusing on providing consumers with organic coconut water in the frozen and preserved form. This step is expected to enable manufacturers to enhance their consumer base by transporting coconut water to regions where it is not available.
Companies operating in the global organic coconut water market are competing against each other by providing differentiated products to consumers in terms of packaging. The easy availability of organic coconut water in plastic bottles and tetra packs is anticipated to increase its consumption across the globe. Moreover, manufacturers of organic coconut water are likely to gain lucrative growth opportunities from the product’s hair and skin benefits and its growing consumption in health centers and yoga institutes.
The report segments the global organic coconut water market on the basis of region, application, packaging, flavor, and form. Geographically, the global organic coconut water market is classified into the Middle East and Africa, Japan, Eastern and Western Europe, Asia Pacific, North America, and Latin America. The prime companies in the global organic coconut water market are COPRA Inc., Navitas Naturals, The Coca-Cola Company, Coco Libre, and Harmless Harvest among others.