Changing Lifestyles Play Key Role in Augmenting the Demand for Popped Snacks, Says TMR


Transparency Market Research discusses the potential of the global popped snacks market in its latest research report. The research report, titled “Popped Snacks Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024,” provides an insightful understanding of the drivers and restraints impacting the overall market. The global popped snacks market is a key part of the overall snacks industry that includes a wide range of items, which cater to various consumer needs. From sugary items to low-calorie packaged food items, the global market for popped snacks has a widening consumer base. Changing lifestyles, increasing disposable incomes, and lack of time to cook elaborate meals are some of the key growth drivers for the global market.

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The global market for popped snacks sells items such as cheese snacks, potato chips, meat snacks, tortilla & corn chips, snack nuts, popcorn, and popped snacks. Europe is the leading consumer of popped snacks, followed by North America. Analysts indicate that Asia Pacific and Latin America popped snacks market is also witnessing a healthy CAGR as eating habits of consumers are changing due to lack of time due to hectic schedules. A growing number of health-conscious consumers are opting for popped snacks as these do not require baking or frying, which reducing the intake of oil.

Innovation is anticipated to be pivotal to the growth of the popped snacks market. With the introduction of new range of products, the market is anticipated to grow in terms of both volume and value. The research report indicates that Eastern Europe, Asia Pacific, and Latin America are expected to offer lucrative opportunities to the popped snacks market as the consumers are embracing western lifestyles. The introduction of popped snacks that do not have any added preservatives, colors, or flavors is expected to have a positive influence on the demand of popped snacks in the coming years. The proliferation of distribution channels and the rise of e-commerce will also add to the convenience of buying these snacks, thus augmenting the demand for popped snack in the near future.

Some of the key players operating in the global popped snacks market are Kellogs Co., Frito-Lay, Kettle Foods, Kraft Foods Inc., Ferrero S.P.A., Snyder’s-Lance, General Mills, and ConAgra Foods. The research report states that the companies will try to gain a competitive advantage by introducing new products. The analysts have tracked the historical developments of these players and studied their recent developments to determine their trajectory for the coming few years. The report includes a chapter on recommendations for the new entrants and existing players that is based on future projections.