Digestive Health Drinks Market – Global Industry Analysis 2016 – 2024
Digestive health drinks are the products which are primarily made to ease and overcome the symptoms of an overburdened digestive tract. The digestive health drinks also enables in preventing many digestive health problems such as indigestion, bloating and gas, gallstones, peptic ulcer disease which is the disease caused to first part of small intestine, irritable bowel disease and ulcerative colitis which is a chronic disease of large intestine. The examples of digestive health drinks are warm ginger tea, vegetable soups, buttermilk, yogurt, lemon water, herbal tea and coconut water. Hence digestive health drinks utilize natural and active ingredients such as vitamin B12, vitamin B6 and potassium, which are known to be particularly important for the health of the human digestive system.
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Digestive Health Drinks Market: Segmentation
The digestive health drinks market is segmented on the basis of fermented dairy products, probiotics, prebiotics and digestive fruit beverages. The fermented dairy products primarily includes buttermilk, kefir and yogurt. Kefir is categorized into coconut kefir and milk kefir. The major benefits of fermented digestive health products includes enhanced digestibility and unique flavors which is expected to drive the market growth.
Probiotics represents bacteria which are beneficial for digestive system. The probiotics include probiotic beverages and acidophilus milk that contains a strain of healthy bacteria for the human digestive tract. DANACTIVE by DANONE is one of the popular probiotic drink with flavors like vanilla and strawberry in the U.S. Prebiotics stimulates the activity of advantageous bacteria in the gut by acting as a substrate for them. The digestive health drinks market is also segmented on the basis of digestive food enzymes such as protease, amylase, lactase, pepsin, pancreatic lipase and sucrose.
Digestive Health Drinks Market: Region-wise Outlook
The digestive health drinks market is segmented on the basis of region which includes North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan and Middle East and Africa. Asia Pacific captured the highest share in revenue of digestive health drinks market in 2015. Followed by it, North America and Europe. Rising significant growth potential for such products in emerging economies such as India and China is likely to further expand the growth of digestive health drinks market over the forecast period. Besides this, rising health consciousness along with changing lifestyle with fast paced living in Germany, France, Italy and Spain is expected to bolster the growth of Europe digestive health drinks market over the period 2016-2026.
Digestive Health Drinks Market: Drivers
The digestive health drinks market drivers are rising awareness among the customers, which is playing a vital role in the digestive health market, also increase in the natural and active elements present in the digestive health drinks such as probiotics and prebiotics is further expected to fuel the market growth. There is a high demand for the digestive health drinks in Asia due increasing awareness related to consumption of healthy drinks and food in Asia region. The increasing market for probiotics –based products is the major driver for the digestive health drinks. The growing demand among the consumers regarding the importance of high fiber consumption and acceptable bacteria in the gut to support a healthy digestive and immune system is expected to support demand for the digestive health drinks in the near future.
Digestive Health Drinks Market: Key Players
Some of the players identified across the value chain in digestive health drinks market include Danisco A/S, Danone SA, Nestle SA, Yakult Honsha Pvt Ltd, Arla Foods Inc., Clover Industries Ltd, Biogaia AB, General Mills Inc., Probi AB and Lifeway foods Inc. Danisco and Danone marked major share in terms of revenue in global digestive health drinks market in 2015. The companies are entering into formulation of various business strategies in order to expand their product portfolio in digestive health drinks. Research and development expenses are anticipated to rise by the manufacturers in order to gain the competitive edge in global digestive health drinks market over the coming few years.