Burgeoning Demand for Healthy Drinks to Drive Consumption of Maple Water, says TMR
The market for maple water is expected to witness unprecedented growth across the world as the demand for health drinks is anticipated to rise in the coming years, states Transparency Market Research in a new report. The report is titled, “Maple Water Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.” The report provides a comprehensive overview of the global maple water market with a complete analysis of the historical growth and present consumer trends in the market. The study also presents an insight into the future growth opportunities present for manufacturers operating in the global maple water market. The study further articulates the factors driving and restraining the maple water market at the global and regional level.
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The study also provides statistics for the key regions and other segments of the global maple water market along with an in-depth analysis of the leading players operating in the global maple water market. The report analyses the Porter’s five forces analysis to understand the competition prevalent in the market and the possible challenges that manufacturers are likely to face in future. Due the presence of established companies in the maple water market, the competition is expected to stay high over the next few years.
According to the report, the burgeoning concerns over healthy living and diet have impelled consumers towards the consumption of organic and healthy drinks. Maple water is a sap ingredient of maple tree and is the base component for the production of maple syrup. It is a natural low calorie, gluten-free, and dairy-free drink. Owing to these features, maple water is anticipated to appeal to a significantly large consumer base in the coming years.
The global beverage industry is in a volatile state owing to the shift in consumer preferences towards non-carbonated and natural drinks. The growing demand for new and healthy beverages is likely to drive the growth of the maple water market. New dietary choices of consumers such as gluten-free food and drinks and vegan diet have impelled companies to bring considerable changes in their product portfolios. Advances being made in maple water product in terms of quality and packaging are anticipated to positively impact the growth of the global maple water market.
The report states that in spite of limited research present on benefits of maple water, few researches possibly say that it has bioactive compounds such as nutrients, vitamins, and polyphenols. Moreover, the decreasing cost of maple water due to its mass availability is likely to drive its demand in future. However, the low popularity of the product due to its limited consumption among fitness conscious consumers is anticipated to impede the progress of the global maple water market over the next few years.
Region wise, the global maple water market is segmented into North America, Eastern and Western Europe, Latin America, Asia Pacific, and the Middle East and Africa. Of these, the conventional markets for maple water are Europe and North America owing to the abundance of maple trees in the region. The key companies in the global maple water market are Oviva Eau D’Erable Pure, DRINKmaple, and Vertical Water.