Use in Infant Food Formula to Drive Demand for Demineralized Whey Powder Ingredients, reports TMR

demineralized-whey-powder-ingredientThe high demand for a protein-rich diet which is low on calories is leading to a surge in the global demineralized whey powder ingredient market, states a new report by Transparency Market Research (TMR). The report is titled, ‘Demineralized Whey Powder Ingredient Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024.’ The report provides reliable data on the market segments and sub-segments, trends, opportunities, and supply and demand. It evaluates the future market size based on the historical figures and current size of the market. The study discusses factors driving and hampering the growth of the global demineralized whey powder ingredient market.

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Whey, a by-product produced during the manufacturing of cheese is available in three types – whey protein hydrolysate, whey protein concentrate, and whey protein isolate. The rising health consciousness among consumers is leading to a heightened demand for food that is a rich source of essential minerals and proteins. This in turn is driving the global demand for demineralized whey powder ingredient, which is a rich source of calcium, potassium, and phosphorous. Whey is demineralized to make it suitable for infants and baby food, thus increasing its demand further.

The global demineralized whey powder ingredient market is facing a few challenges relating to its special storage requirements. It is imperative to ensure that whey powder is kept away from moisture and direct sunlight at all times. Failing to take these precautions can alter the chemical structure of whey. These factors are challenging the growth of the demineralized whey powder ingredient market.

The demineralized whey powder ingredient market is segmented on the basis of application into confectionary, beverages, infant formula, and dairy. Of these, the infant food formula segment is expected to lead in the market in the coming years. The beverages segment is also expected to witness a significant boost in the coming years and will register a significant CAGR. Whey powder ingredients are being used in beverages extensively for enhancing stability, mouthfeel, and to lend foaming properties, thus driving the segment.

On the basis of geography, the global demineralized whey powder ingredient market is segmented into Eastern Europe, North America, Western Europe, Japan, Latin America, Asia Pacific excluding Japan, and the Middle East and Africa (MEA). Of these, promising opportunities lie in the developing nations of Asia Pacific, whereas the market is mature in North America and Western Europe.

Key players operating in the market are Eurosérum, Kaskat Dairy, Van Lee Melkprodukten Barneveld BV, Dairy Crest, Valio Ltd., Senel (Holding) B.V., Dairygold Food Ingredients, and SPX Corporation.