Make-Up Market in Japan Consumer and Market Insights and Forecasts 2020: Radiant Insights

Make-Up Market in JapanSummary
The Make-Up market in Japan is forecast to register moderate growth during 2015-2020, which will be primarily driven by ageing population. Face Make-Up is the leading value category, while the Eye Make-Up category is forecast to register fastest growth during 2015-2019. The rising societal pressures to look good at the work place will also drive Male consumers to use Make-Up products.


Key Findings
-Of the four categories analyzed, Face Make-Up will be the largest value category, registering a CAGR of 2.1% during 2015-2020

-Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption

-The Make-Up market in Japan accounted for nearly one-fifth of the Cosmetics and Toiletries retail sales in 2014

-The use of Rigid Plastics is forecast to grow at a CAGR of 1.8% during 2015-2020

-Shiseido Company, Limited and Kao Corporation are the leading market players in the country

-Personalisation and Novel and Experimental are the two most important trends in the market.

-Rising consumer concerns about environment degradation will lead to an increase in preference for brands that address these concerns

Canadean’s Consumer and Market Insights report on the Make-Up market in Japan provides insights on high growth categories to target, trends in the usage of Packaging materials, types and closures category level distribution data and brands market shares.