Make-Up Market in Australia Consumer and Market Insights, Share, Size, Global Trends and Growth Report 2020
The Make-Up market in Australia is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by increasing GDP per capita. Face Make-Up is the leading category and Lip Make-Up is forecast to register the fastest growth in value terms during 2015-2020. Make-Up consumption among Australians is mainly influenced by the Image Consciousness and On-The-Go trends in the market.
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-Of the four categories analyzed, Lip Make-Up will be the fastest growing value category, registering a CAGR of 4.8% during 2015-2020
-Older Consumers accounts for majority of Eye Make-Up and Face Make-Up consumption
-Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Make-Up distribution
-The use of Rigid Metal is forecast to register the fastest growth among Packaging materials during 2015-2020
-The Make-Up market in Australia is highly fragmented
-Image Consciousness and Fresh, Natural and Pure are the two most important trends in the market.
-Multi-functional Make-Up products will be in demand by busy Australian women
Canadean’s Consumer and Market Insights report on the Make-Up market in Australia provides insights on high growth categories to target, trends in the usage of Packaging materials, types and closures category level distribution data and brands market shares.
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