Middle East Africa to Present Immense Opportunities to Hot Dogs and Sausages Vendors
The global hot dogs and sausages market is largely influenced by varied consumption trends and patterns across different seasons, age groups, and regions. Out of all age groups, hot dogs and sausages are most preferred by kids and college students. The increasing population of individuals between the ages of 20 and 30 is, therefore, a key factor driving the global hot dogs and sausages market.
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Holiday months or even weekends witness a surge in demand for sausages and hot dogs. As per a report by the National Hot Dog and Sausage Council, the sales of hot dogs and sausages increase by manifolds during major leagues in the US.
Rising Demand for Low-Calorie Products to Cause Shift towards Organic Hot Dogs and Sausages
An alarming increase in the number of obesity cases is threatening the demand for hot dog and sausages. As per a report by the World Health Organization (WHO), 1.9 billion adults were overweight and 600 million were obese in 2014. In order to cope up with the challenge, vendors are shifting towards organic versions of hot dogs and sausages that offer reduced risk of overweight and obesity. Vendors are also investing large capital in research and development of innovative products. For instance, hot dog ATMs have been deployed in many parts of the US. These ATMs enable customers to place an order on the screen and in just a few minutes, they receive fresh hot dogs.
Increasing Youth Population to Augur Well for Asia Pacific
Asia Pacific is the leading regional market by revenue. The growth in this region can be attributed to the continuously expanding retail sector and growing preference for fast food. A large part of the population of countries such as India, Malaysia, China, and the Philippines belong to the age group of 20-30. These demographics are likely to spur the operational expansion of hot dogs and sausages manufacturers in the APAC region.
MEA to Emerge as Most Lucrative Market
The Middle East and Africa will grow at a significant CAGR between 2015 and 2021. The increasing number of households with kids, growing frequency of major sports league, and changing lifestyles are the key drivers of the regional market. Moreover, the innovative marketing strategies used by hot dogs and sausages vendors are slated to propel the growth of the market in the MEA region.