Middle East and North Africa Frozen Food Market Forecast and Segments, 2014-2020
Frozen food is an excellent alternative to fresh and cooked foods. Convenience is the major factor driving the Frozen Food Market. Other drivers for Frozen Food market are increasing disposable income and growing number of working women.
On the basis of product type market is segmented into frozen vegetables, frozen meat, frozen fish, frozen potatoes, frozen meals, frozen soup. On the basis of geography Frozen food market is segmented into Egypt, Saudi Arabia, United Arab Emirates, Algeria, Israel, and Iraq
In Egypt frozen food market is expected to show growth owing to the shift in consumers. Consumption pattern from fresh food to frozen food such as frozen meat. Sales of frozen meat increased due to the increasing unit prices of fresh meat owing to the increasing demand of fresh meat and comparatively less supply of fresh meat. Another trend in the frozen food market is expanding distribution network through supermarkets and also hypermarkets. In Saudi Arabia due to busier lifestyle frozen food market is experiencing sharp growth. Sunbulah Fine Food & Pastries Mfg. launched new variety of puff pastry named Butter Puff Pastry. Another launch was by National Food Co that includes range of marinated chicken. As there is increase in number of women entering workforce and need of convenient food there is rising demand for frozen food. There is growing trend of consumption of frozen food in Algeria due the increasing prices of fresh food such as vegetables and sea food. There is growing demand for frozen food especially in frozen food segment owing to less availability of fresh fish in Algeria.