Winter Wear Market in Europe to Grow CAGR 1.81% by 2020 has recently announced the addition of a market study “ Winter Wear Market in Europe 2016-2020 , is a comparative analysis of the global market.

About Winter Wear in Europe

Product sales in this particular market depends on seasons, and is driven by the climatic conditions of a region. Winter seasons that are relatively warmer can hamper the sale of winter wear to a significant extent. The warm winters experienced in late 2015, for example, affected the sale of winter wear considerably, which impacted the business of retailers. Popular fashion shows like the Milan Fashion Week and the London Fashion Week are massive platforms for fashion designers and brands to showcase their offerings. Apart from such platforms, vendors also focus on digital platforms such as social media to increase their brand visibility and connect with their customers, as most European consumers actively use these digital platforms to increase their awareness of the different brands available in the market.

Technavios analysts forecast the winter wear market in Europe to grow at a CAGR of 1.81% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the winter wear market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated through retail sales of products like winter wear and footwear.

The market is divided into the following segments based on store formats:

Speciality stores

Mass merchandisers


Technavio’s report, Winter wear Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors




Marks and Spencer



Other prominent vendors



American Eagle Outfitters

Arcadia Group

Benetton Group


El Corte Ingls

Espirit Holdings






Ralph Lauren


Market driver

Increase in sales during festive seasons

For a full, detailed list, view our report

Market challenge

Availability of counterfeit products

For a full, detailed list, view our report

Market trend

Marketing tactics and social media

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2020 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary


PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: EU profile

Economic indicators

PART 06: Market landscape

Market overview

Five forces analysis

PART 07: Market segmentation by product category

Winter apparel market in Europe

Winter footwear market in Europe

PART 08: Segmentation by store formats

Segmentation of winter wear market in Europe by retail format

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

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