Relaxation of One Child Policy in 2013 to Fuel Growth of Baby Food Market in China

Market Research Hub

ALBANY, New York, July 25, 2016 – Market Research Hub has added a new report, titled ‘Baby Food Market in China,’ to its offering. This report presents an elaborative study on the market and details the consumption patterns of baby food in China. The authors of the report have compiled information by conducting market sizing work, fieldwork, and industry research, and also provides data on the major dynamics and trends impacting the development of the baby food market within China. The report offers an extensive understanding of this market in terms of key retailers and distribution channel within China. Furthermore, it analyzes the most prominent segments of the market and their state in the coming years.

The report starts by presenting an introduction to the market. This section elaborates upon components such as background of the market, the socio-demographic trends, the number of working women, and the breastfeeding trends in China. Furthermore, an elaboration on the most common types of baby foods being utilized in China is presented. These are baby milk, baby cereals and dry meals, baby meals, finger foods, baby drinks, and others.

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Amongst these, on the basis of sale, baby milk held the largest share of 92.5% in 2015. In addition, in terms of volume, the category of baby milks constituted a share of 86.1% in 2015 and is predicted to lead the market in the coming years. The majority of the remainder of the market is taken up by the category of cereals and dry meals. On the basis of value and volume, this category held a share of 4% to 5% and 7% to 8%, respectively, in 2015.

As per this study, China has emerged as a promising market for commercially produced baby food. The relaxation of the ‘One Child Policy’ in China in August 2013 will play a prime role in the growth of this market in the coming years. This relaxation will raise the number of newborn babies in China in the coming years, thus boosting the growth of the baby food market in this country.

In the next section of the report, insights have been provided into the production, exports, and imports in the baby food market in China. In addition, the distribution pattern of baby food within China has also been analyzed under this section of the report. As stated in the report, the prime channels of distribution have immensely changed in the past few years within China.

The chief channels for the distribution of baby food in China are online stores, specialist mother and baby stores, and general retailers. Amongst these, specialist mother and baby stores have currently emerged as the largest channel of distribution and constitute a share of 47% in the market. Online stores follow the segment of specialist mother and baby stores and represent 29% of the market.

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Moving further, the prime companies operating in the baby food market in China have been presented. These are Nestle (China) Ltd, Mead Johnson Nutrition Co Ltd, Hangzhou Beingmate Group, and Danone, among others. Amongst these, on the basis of value, Nestle (China) Ltd. currently leads the market.

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