Candy Industry – Global Industry Analysis, Forecast 2013 – 2019

candy2The research report on the global candy market explores the current scenarios that are linked directly and indirectly to this market. The report presents all information relevant to the candy market and the factors that govern its growth. It reproduces this information in a format marked for precision according to delivery. The report initially provides an overview of the candy market, before developing segmentations and providing details for each segment. The report analyzes the candy market’s growth factors as well as restraining factors, as well as summarizing the latest technological advancements that will help drive the market.

The report identifies and analyzes historical statistics and data to provide a convergent forecast for the growth of the candy market’s size and production ratios. It also encompasses all sections and sub-sections in the market, dissecting each segment according to the type of candy or confectionary. It elaborates segments according to geographies, types of candies, and the global manufacturers.

A wide array of graphics makes for an easy-to-comprehend market analysis. Moreover, the use of Porter’s five forces model analysis, SWOT analysis and a study of the value-chain keep you abreast of the projected opportunities and threats in the candy market.


While the industry uses the words “candy” and “confectionary” interchangeably, most imply that candies are a category within confectionaries, which also include ice creams, pastries, and preserves. The candy market can be divided into two segments, based on the presence of chocolate. Both chocolate and non-chocolate candies are discussed in detail in the report, with major and minor sub-divisions in each type. The candy market is a seasonal one, with sales skyrocketing during the festive seasons. Many producers increase employment during the seasons to boost output.

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Chocolate candies are those that include either chocolate or cocoa products in them, such as cocoa butter. Non-chocolate candies include confectionary products that do not include any chocolate or chocolate-replicate in them, such as jelly beans, hard candies, licorice, and marshmallows.

The key growth drivers for the candy market are a rising rate of urbanization and increasing disposable incomes of consumers. Another major factor that drives the market is product innovation and a rise in the number of target consumers. Most candy products are aimed at children who come from families with a decent amount of disposable income.

A key inhibitor is the growing health concern expressed by promoters of products that improve health. Many of these concerns are underpinned by scientific studies. Since most candies contain a high amount of sugar, they are directly linked to obesity and diabetic concerns. To combat this scenario, most manufacturers are creating sugar-free candy alternatives that offer low-calorie consumption.

This report segments the global candy market, by type, as: hard rolled candy, chocolate candy, breath sweeteners, dietetic candy, marshmallows, chocolate miniature candy, and non-chocolate candy among others.

Companies mentioned

The key players mentioned in the report include Ferrara Candy Co., Mars Inc., Mondeléz International Inc., DeMet’s Candy Co., and Nestlé SA.