Digital Signage Market: Revenue generation through advertisements on digital displays.

Digital Signage Market is the new innovative way of using digital media screens for advertisements, promotional awareness and others. This is a rapidly growing market in developed countries as well as developing countries where media can advertise their content on the digital display screens.

For the Digital Signage Market, the market research report by IndustryARC a market research firm suggests that LED and LCD screens are mostly used. Even home computers and screens have been used as a way to advertise increasing the revenue by advertisement. This generates the demand for more digital signage solutions thus contributing to the rising prominence of Digital Signage Market.

The major driving factors for Digital Signage Market are the increasing marketing and advertising strategy, developing smart technologies, use of digital screen and signage display etc.

The display screen technology is 2-D as well as 3-D. For a perfect presentation, the digital signage system should consist of a display screen, a media player, network, content management system and software for handling of the entire operation. Some applications of Digital Signage system are advertising, way-finding, marketing and others. And the end use section comprises of many industries such as corporate sector, entertainment, health-care, retail & services, etc.

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Digital Signage Market components are Digital Signage displays that can either be run from personal computers and servers or media hosting providers. JPEG images and MPEG4 videos remain the dominant digital content formats for the Digital Signage Screens.

Some of the key players in the Digital Signage Market are as follows:

  • Samsung Electronics Co. Ltd (South Korea),
  • CISCO Systems Inc. (U.S.),
  • LG Display Co. (South Korea), Ltd.,
  • Panasonic Corporation (Japan)
  • Hewlett-Packard Company (U.S.)

The detailed market research and analysis by IndustryARC of all regions such as Americas, Europe, Asia-Pacific (APAC) and Rest of the World (RoW) has also been provided to give a comprehensive analysis of the Digital Signage Market. U.S.A. is the leading country in this market. In APAC, Japan and South Korea are rapidly growing in this market.

Overall, Digital Signage Market is a rapidly growing market that will generate huge revenue during the period 2016-2020.

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