Building the best online store
We rely on a mix of channels to help promote our businesses and engage with our prospective clients. This changing market has driven a huge uptake in online shopping – or ecommerce stores. Here we take a look at some of the key items that you’ll need to consider when creating your online store.
Perth, Western Australia, July 08, 2016 /PressReleasePing/ – Building the Best Online Store
When you are building an online store for your business, you want to make sure that it is the best one for your company. Any company that focuses on ecommerce must make sure that they have an appealing online store. Building an online store from scratch is no easy task, which is why you need to know exactly what you are doing. Finding the right web design and development company to build your store for you is critical to its future success.
Important Tips for Your Online Shopping Website
Launching an ecommerce website is a big deal. It is a daunting task that confuses a lot of people, even if they have some experience in setting up websites. Any mistake can have a negative impact on your company, which will deter customers from working with you. There are some key points to keep in mind when you are designing your website, including:
· The Theme
Think about your online store as a department store at a mall. When you are walking around the mall, you will tend to go into stores that are visually appealing to you. You will also actively avoid locations that are not. The website store follows this same principle. A potential customer that winds up on your landing page will judge you based on how visually appealing the website is. If it isn’t, they will likely end up at another site. You need to pick a theme that is visually appealing otherwise people will not work with you. Just like with any other business, you need to be an individual. You need to stand out from your competitors. Customize your site to be unique to your brand. These are all important things to remember when you are working with the theme.
· Shopping Cart
Picking the shopping cart is such an important thing for your site. Customers want something that is very easy to use and sometimes a shopping cart can be overly complicated. You should start off by picking something that is easy to use. This is really your number one priority.
· Move Quickly
It can be tempting to wait for your site to be perfect before launching your site. You can alter the site as you go when you need to but getting your ecommerce site out there, even in its most basic form, is better than not existing. This is because your website is your marketing tool, something that will be explained in further detail later on.
· Keep Calm
It can be easy to stress about every little detail, but what does that help with? There are a lot of small details that can cause you to stress out about things. Some of these details do not need to be worked out right away. You can calm down and work on these things along the way.
· Appeal to Your Audience
If you want to sell things, you need to appeal to your audience. This is one the most important things. You need to sell products that your target market is looking to buy. If you don’t, people aren’t going to buy from you.
· Be User-Friendly
Customers do not want something that is overly complicated to use. If your ecommerce site is too hard to use, no one will bother with your site. Having something that is easy to use will be inviting to customers and keep them coming back for your products.
· High Quality Images/Videos
Pictures and videos are worth far more than words. When you put great pictures or videos of your products on your website, your customers will get a better look at your products to know whether or not the products are something that they actually want.
· Mobile Optimization
Think about how much time you spend on your smartphone. In fact, you probably spend a lot of time purchasing items on your smartphone. This means that if you really want to sell to customers, you will alienate an entire market by not optimizing your website for some mobile users. Mobile optimization is a big part of business today, so you really need to consider this.
· Avoid Annoying Customers
Things like spammy pop-ups will not just annoy customers but it will also turn them off from your website. Annoying pop-ups will give users a negative experience on your site, causing them to avoid buying from you and then telling people how awful their experience was. Auto-play videos are also an annoyance and should be avoided because you are forcing customers into watching them.
The Importance of Your Online Store
Your online store is your biggest marketing tool. That is what will give your name out there. You need to market your website properly to draw people in and rely on your store to do the rest of the work. You should continually market it as often as possible. Marketing your website is important, especially during the early stages of your website. Things like PPC ads can be incredibly expensive, so you need to make sure that your website is optimized for search engines so that you can organically increase traffic to your website. This will offer traffic that is inexpensive but effective, making it the best return on investment. Later on as you gain more business, you can opt for more things like PPC ads that cost money but can bring in traffic as well.
It can be overwhelming to create your own online store. If you do not have the knowledge required to create one, a great web design company can be incredibly beneficial. Start Digital is located in Perth and has all of the knowledge and skill that you need to build an incredible ecommerce website. We’re a Perth web design agency with the knowledge and experience to take your ecommerce store forward and make it succesful.
23 Gladstone Street, Perth, Western Australia