India Test Preparation Market Outlook to 2020 – Growing Target Base and Surge in Web Analytics to Drive Growth in Online Space
India Test Preparation Market Outlook to 2020 – Growing Target Base and Surge in Web Analytics to Drive Growth in Online Space” provides an insightful analysis of the test preparation companies in India. The report covers aspects such as overall test preparation market size, segmentation of overall market by organized/unorganized sector, by level of education, and by stream of education (undergraduate, postgraduate and job based). The study also includes a comparative analysis of online and offline test preparation markets on the basis of parameters such as age group, gender, coaching duration, stream of education, destination of study. The publication extensively details about competitive landscape of key players operating in the market with their detailed company profile. Business model followed by leading manufacturers is also explained in detail. Emerging and leading organized test preparation companies are also covered in the report with their company profiles including information about number of enrollments, USP, business model, number of faculty, and course pricing. The future analysis of overall test preparation market has been discussed along with recommendations from analyst view.
Indian test preparation market has been through a transitional phase during the past few decades, from one-to-one personal coaching to group coaching of large pool of students by numerous organized players. The test preparation market size in India was recorded at INR ~ billion in FY’2015, which has expanded at a CAGR of ~% during the period FY’2010-FY’2015. In FY’2015, the total number of enrolments accounted for ~ million which grown at a CAGR of ~% since FY’2010 from ~ million in absolute terms.
The online test preparation market has grown at an unprecedented CAGR of ~% during the period FY’2010-FY’2015. The rapid growth in this segment can be attributed to increased number of students appearing for the entrance exams enrolling themselves under e-learning courses. The online courses do not span over long durations and sessions can be availed as per the convenience of the user.
It has been estimated that around 4 crore students took the competitive exams in FY’15. The online test preparation market has posted revenues worth INR ~ billion in FY’2015 which has grown from INR ~ billion in FY’2010. The market is anticipated to grow at a rapid pace with stringent competition present in the industry. There were many startups which were registered in the period 2010-2015. Toppr, Testbook, Handa ka Fanda and Mockbank were established in 2013. The year 2012 also witnessed the establishment of major startups such as Embibe and Examify. The competition is expected to tighten and only a few players would be able to survive in the coming years. In addition the increasing focus of major test preparation centers such as TIME, Career Launcher, Aakash and others towards online content offering has also vibrated the market growth. In FY’2015, online test preparation market has contributed ~% share in terms of revenues while ~% enrollments are found to be online.
India Offline Test Preparation Market
Classroom coaching has been the major segment of the coaching industry and is responsible for generating substantial revenues of test preparation market in India. Indian classroom test preparation accounted for approximately INR ~ billion in FY’2015 which grew from INR ~billion since FY’2010. The offline test preparation market grew at an annualized CAGR of ~% since FY’2010 up till FY’2015. A significant portion of the revenues in test preparation market is majorly dependent on the total number of enrollments which play an important role in making the test preparation market in India.
The conventional classroom institutes should innovate by adding technology and shifting to new online modes of learning. Additionally the offline companies should come up with android and iOS applications
Key Topics Covered in the Report:
- The market size of the India Test Preparation market.
- Market Segmentation by organized & unorganized institutes, by level of education, by regional distribution, by age group, by gender, by coaching duration, and by destination of study.
- The market size of online test preparation market.
- The market size of offline test preparation market.
- Competitive Analysis of Major Players in India test preparation market
- Trends and developments in India test preparation market
- Entry barriers in India test preparation market
- List of entrance exams by profession and eligibility in India
- SWOT Analysis of India Test Preparation Market
- India test preparation market future projections and outlook
- Analyst Recommendations
- Comparison of India online and offline test preparation market.
- Macro-economic Factors Impacting the Indian test preparation Market
Ankur Gupta, Head Marketing & Communications