Global Polyphenols Market to Exhibit 6.10% CAGR 2012-2018; Rising Popularity of Green Tea to Be Major Driver

Polyphenols2The rising population of geriatrics in Japan and many European countries is the major factor boosting the global market for polyphenols, states a recent market research report by Transparency Market Research. The detailed market research study states that the global polyphenols market will expand at a healthy CAGR of 6.10% from 2012 through 2018. If the prediction holds true, the market will rise to a valuation of US$873.7 mn by 2018 from US$580 mn in 2011.

The report is titled “Polyphenols Market by Product (Grape seed, Green tea, Apple and Others), by Application (Functional beverages, Functional food, Dietary supplements and Others) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 – 2018,” and is available on the company’s website for sale.

Polyphenols refer to plant-based metabolites obtained from sources such as pomegranate, grape seeds, cranberries, green tea, apples, and beetroot. Having excellent anti-inflammatory properties and a high antioxidant content, polyphenols are used for the treatment of diseases such as cancer, diabetes, and several cardiovascular conditions. In addition to these applications, polyphenols are also used for enhancing the rate of absorption of vitamins in the body.

Apart from the high demand from the rising geriatric population in Japan and European countries, the global market for polyphenols is also driven by technological advancements in the field of polyphenol extraction. The rapidly rising set of applications of polyphenols and rising consumer awareness regarding several benefits of these products are also boosting the global polyphenols market. The rapidly popularizing trend of shifting to herbal products from synthetic drugs is also benefitting the market for polyphenols, especially in developed parts of the world.

The report examines the global polyphenols market on the basis of three criteria: Application, product type, and geography.

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On the basis of product type, the market is segmented into apple, green tea, grape, seed, and other varieties such as pomegranate, cocoa, and olive. Of these, the grape seeds segment accounted a dominant share of over 50% in the market in 2011, and was followed by the segment of green tea. The segment of green tea polyphenols is expected to witness the fastest growth over the forecast period owing to its increased consumption in Asia Pacific.

Of the key applications for polyphenols examined in the report, the segment of functional beverages held a dominant 40% in the global polyphenols market in 2011. The segment of dietary supplements is expected to gain increased demand from the rising healthcare conscious population in developing parts of Asia Pacific.

From a geographic standpoint, the global polyphenols market has been analyzed for Asia Pacific, North America, Europe, and Rest of the World (RoW). Asia Pacific dominated, accounting for a share of over 40% in the global market in 2011.

The report also presents a detailed overview of the competitive landscape of the global polyphenols market, providing detailed business profiles of some of the market’s most influential vendors and a variety of other market data. Some of the major vendors in the market are Indena, Danisco, Layn Natural Ingredients, Chr.Hansen, and Naturex.

The market has been segmented as follows:

Segmentation by Application

Functional foods

Functional beverages

Dietary supplements

Others (coloring agents and cosmetics)

Segmentation by Product


Green tea

Grape seed

Others (cocoa, pomegranate, and olive)

Major geographies analyzed under this research report are:


North America


Rest of the World